Bright Beginnings(R) NeoCare(TM) Value-Priced Weight Gain Infant Formula Now Available Online at www.pbmstore.com

GORDONSVILLE, Va., Sept. 9 /PRNewswire/ — PBM Products, LLC, a leading infant formula company, has introduced Bright Beginnings(R) NeoCare(TM) Weight Gain Infant Formula. Comparable to Similac(R) NeoSure(R), Bright Beginnings(R) NeoCare(TM) is a milk-based infant formula intended to meet the nutritional needs of low birth weight infants (LBW) after hospital discharge.

Clinical evidence suggests that catch-up growth increases when feeding infants nutrient-enriched formulas compared to standard term formulas.* Studies also show that premature infants fed a nutrient-enriched, post-discharge formula such as NeoCare(TM) achieve better growth performance after discharge without tolerance or gastrointestinal issues.

“NeoCare(TM) is our first infant formula designed for premature infants,” said V.P. Cynthia M. Barber, Ph.D., who directs regulatory, medical, and clinical affairs at PBM. “This post-discharge formula provides a safe choice in the continued nutritional care of preterm, low birth weight, or small for gestational age [SGA] infants following hospital discharge.”

In studies comparing preterm infants fed nutrient-enriched formula with preterm breastfed infants, breastfed infants weighed less and did not experience as great an increase in length as infants fed post-discharge formula. Similarly, SGA infants discharged on a more nutrient-rich formula were significantly longer at 18 months and weighed more at three months of age than infants fed a standard milk-based formula.**

NeoCare(TM) contains a higher level of protein, vitamins, and minerals per 100 Calories than standard term formula (22 Cal/fl oz). NeoCare(TM) also contains:

• DHA and ARA, which are associated with infant brain and eye development
• Extra calcium, phosphorous, and zinc to address deficits that may limit linear growth
  

Bright Beginnings(R) NeoCare(TM) Weight Gain Infant Formula offers a safe and accurate method to provide increased calories and nutrients to the preterm, LBW, and SGA infants. NeoCare(TM) is available in a 12.8 ounce can for $11.99 and is being sold online at www.pbmstore.com/brbenewegain.html.

About PBM

PBM is privately owned and based in Gordonsville, VA. PBM companies specialize in manufacturing, distributing, and marketing consumer food, nutritional, and pharmaceutical products. For more information, visit www.pbmproducts.com.

*Worrell et al. 2002

**Lucas et al. 2001

Similac(R) NeoSure (R) are registered trademarks of Abbott Laboratories.

Breastfeeding is best for babies.

    Contact:  Joe Shields
              Director of Public Relations
              (800) 959-2066 ext. 1131
              jshields@pbmproducts.com

SOURCE PBM Products, LLC