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Longevinex(R) Files Lawsuit Against ResveratrolBenefits.com, for False and Misleading Statements

September 9, 2009

LAS VEGAS, Sept. 9 /PRNewswire/ — Resveratrol Partners, LLC, makers of Longevinex(R), a leading resveratrol dietary supplement, today announced that it had filed suit in federal court in Los Angeles against “Jon Mayne,” the alleged owner of the website ResveratrolBenefits.com.

The Complaint filed by Longevinex(R) alleges that Mayne’s website, whose listed address and telephone number are those of a United Parcel Service storefront in San Francisco, has made false and misleading statements about Longevinex on its ResveratrolBenefits.com website, for the commercial benefit of purported competitors of Longevinex(R).

Mayne’s ResveratrolBenefits.com website links directly to websites of companies making “free bottle offers” that have been the subject of thousands of complaints filed with Better Business Bureaus and are now believed to be under investigation by the Federal Trade Commission. These “free bottle offers” result in consumers’ credit cards being charged for products that have not been specifically ordered.

The false and misleading statements made at the ResveratrolBenefits.com website include the following:

  • The posting of a price for Longevinex(R) that is more than twice the actual sales price of the product, making the product appear unduly overpriced.
  • The statement that Longevinex(R) is “less effective” than other products and “not truly effective,” whereas Longevinex(R) in fact is the only resveratrol product whose efficacy has been established by human and animal studies and by scientific research.
  • The statement that “there are no truly free trials of Longevinex available,” when “free trials” are meaningless for a product to be taken over a period of months and years, and when purported competitive products’ “free trials” are in fact linked to deceptive over billing of customers’ credit cards.

The ResveratrolBenefits.com website lists “Jon Mayne” as the contact person and provides the address and telephone number of a United Parcel Store in San Francisco as its contact information. The United Parcel Service office states that, contrary to Mayne’s claims, neither Mayne nor his website has any mailbox or registration at that location.

UPS stores do not allow its customers to use their store address and telephone number as a business location. In fact, “Jon Mayne” may be an alias.

The website ResveratrolBenefits.com utilizes a server that is located in Pompano Beach, Florida.

Longevinex(R) also intends to vigorously pursue legal action against the marketers of purported competitive products who engage in the kinds of fraudulent and deceptive marketing practices described in an online issue of Forbes magazine and the New York Times.

These practices include “product review” websites like ResveratrolBenefits.com which allege to conduct research or analyze products, but provide no evidence of same and issue false statements and links to websites of competitors of Longevinex(R) — websites that feature the logo’s and names of CBS, Fox News, Harvard Medical School, The Mayo Clinic and others, falsely implying or stating that products marketed on these websites were endorsed by these organizations.

Longevinex(R) (Resveratrol Partners, LLC) has been in business since 2004 when it was the first company to announce it had stabilized the resveratrol red wine molecule. Later Longevinex(R) was the first to micronize and microencapsulate resveratrol to improve oral absorption and insulate its ingredients from exposure to air, heat and light. Longevinex(R) was recently demonstrated in an independent lab study to significantly alter 9-fold more longevity genes than plain resveratrol or a calorie restricted diet with an oral dose of resveratrol 17-320 times lower than shown in prior studies. It is currently the only resveratrol-based dietary supplement to have undergone both human and animal testing.

Longevinex suggests online consumers learn how to avoid online scams at www.resveratrolconsumer.com

SOURCE Resveratrol Partners, LLC


Source: newswire



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