BornFree Baby Bottles Borne Into Britain

LONDON, October 28 /PRNewswire/ — Parents looking to protect their
babies from potentially harmful chemicals are today being advised to buy
BornFree(TM), the world’s leading brand for baby bottles and feeding devices
free from Phthalates, PVC and Bisphenol-A (BPA), which is now available
across the UK.

Reports suggest that small amounts of BPA leach into food or beverages
stored in polycarbonate containers, especially when the contents are heated.
Recent research suggests BPA is a chemical that may act as an endocrine
disruptor and cause developmental and neurological problems in babies and
young children during the critical stages of their development. BPA mimics
the effect of the hormone oestrogen in the body. It binds with oestrogen
receptors, but does not replace the activity of oestrogen. It affects
reproductive, neurological and immune systems[1]. Babies and growing children
are particularly at risk from exposure because they are still undergoing many
hormone-controlled developmental processes.

BPA has been completely banned from use in baby feeding products in
Canada and steps are being taken to ban BPA in baby-feeding products in the
US[2]. In the UK only the leaching of BPA within plastics is limited [3].
Therefore, BornFree(TM) products offer a completely safe option for parents
wishing to avoid any risks from BPA. The BornFree(TM) range has proved to be
extremely successful in North America, where it is the best-selling range of
baby feeding products across the continent.

However, it’s not just the BPA-free materials used that has helped
BornFree(TM) to best-seller status, it’s the efficacy of the products
themselves. All bottles and cups feature the unique BornFree(TM) venting
system, designed to reduce colic and middle-ear infections by reducing vacuum
build-up. Non-leak bottles and cups are wide-necked, aesthetically pleasing,
easy to hold and dishwasher-safe. The BornFree(TM) feeding system encourages
easy transition from breast to bottle-feeding, and is built around
interchangeable parts; teats, spouts and handles, which fit all bottles and
cups.

Dirk Voller, Managing Director of BornFree(TM) says: “We knew when we
launched BornFree(TM) that just creating a range of BPA-free products
wouldn’t be enough – these products had to fulfil a whole host of other
functions and had to be the best quality products on the market. Parents
across the continents have told us how much they – and their children – like
and value our extensive range. BornFree(TM) has been a phenomenal success
across the world, and we’re confident that this will be replicated in the UK.”

For further details on the range and availability through stockists visit
http://www.babybornfree.co.uk

Notes to Editors

The World Health Organisation (WHO) recommends that babies are
exclusively breastfed up to the age of six months.[4]

    [1] NCT Factsheet on Bisphenol-A
http://www.nctpregnancyandbabycare.com/info-centre/articles/view/113 )

[2] http://www.chicagotribune.com/news/local/chi-chicago-bpa-baby-
bottles-14may14,0,5399504.story

[3] British Standard BSEN 14350-2, Section 4.8

[4] http://www.who.int/topics/breastfeeding/en/

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SOURCE BornFree