Vicks(R) Has Introduced DayQuil(R) Mucus Control(TM) and DayQuil(R) Mucus Control(TM) DM

December 23, 2009

CINCINNATI, Dec. 23, 2009 /PRNewswire/ — Mucus can be one of the most embarrassing aspects of a cold. Clearing mucus in public can lead to feelings of anxiety. For this reason, Vicks has introduced new DayQuil Mucus Control and DayQuil Mucus Control DM. These products, which work for four hours, help loosen and thin bothersome mucus. Vicks DayQuil Mucus Control provides powerful mucus relief, making coughs more productive. In addition, DayQuil Mucus Control DM contains a cough suppressant for combined comfort of thinning mucus and controlling cough.

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“When you are sick, your body produces excess mucus, which also becomes thicker and more difficult to clear,” says Matt Kemme, Brand Manager, Vicks. “New Vicks DayQuil Mucus Control products use a maximum strength four hour liquid formula to help you expel the mucus.”

Vicks DayQuil Mucus Control and DayQuil Mucus Control DM contain an expectorant that works to loosen and thin mucus for four hours, helping to clear airways and to make breathing easier. For those suffering from a bothersome cough with mucus, Vicks DayQuil Mucus Control DM contains an added cough suppressant for even more relief.

“We’ve uncovered an insight that some consumers are restricting their mucus treatment to avoid coughing up phlegm in public,” says Kemme. “The expectorant agent in Vicks DayQuil Mucus Control acts for four hours, helping people control over when and where they expel their mucus out.”

New Vicks DayQuil Mucus Control and DayQuil Mucus Control DM are available nationwide anywhere Vicks products are sold. Available in a liquid form, Vicks DayQuil Mucus Control and Vicks DayQuil Mucus Control DM come in two sizes, a 6 fl oz. and a 10 fl oz. bottle, with an average retail price of $6.49-$7.29 MSRP. Consumers should read the label and use as directed for mucus relief. For more information, visit www.vicks.com.

About Vicks®

As a trusted family brand for more than 100 years and one of the most recognized around the world, Vicks has helped generation after generation feel relief from cough, cold, flu and sinus symptoms. NyQuil is the #1 pharmacist recommended brand for Adult Cold Nighttime Relief.(1) Available in more than 70 countries and on 5 continents, the Vicks family includes Vicks® DayQuil® Plus Vitamin C, Vicks® NyQuil® Plus Vitamin C, Vicks Early Defense Nasal Decongestant, NyQuil Cold/Flu LiquiCaps, NyQuil Cold/Flu, NyQuil Cough, NyQuil Sinus, Children’s NyQuil, DayQuil Cold/Flu LiquiCaps, DayQuil Cold/Flu, DayQuil Cough, DayQuil Sinus, VapoRub Ointment, VapoRub Cream, BabyRub, Casero Chest Congestion Relief, Vicks® Formula 44 Custom Care Sore Throat Lozenges, Vicks® Formula 44 Custom Care Sore Throat Spray, Vicks® Formula 44 Custom Care Chesty Cough, Vicks® Formula 44 Custom Care Congestion, Vicks 44 Multi-Symptom, Vicks® Formula 44 Custom Care Dry Cough, Vicks® Formula 44 Custom Care Cough & Cold PM, Vicks® Formula 44 Custom Care Body Aches, Pediatric Vicks 44 e Cough & Chest Congestion Relief, Pediatric Vicks 44 m Cold & Cough Relief, Sinex Nasal Spray, Sinex 12 Hour Spray, Sinex Ultra Fine Mist, Sinex 12 Hour Ultra Fine Mist, Vicks Cough Drops, Vicks Vitamin C Drops. Headquartered in Cincinnati, OH, Vicks is owned and distributed by Procter & Gamble.

About Procter & Gamble

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, and Braun®. The P&G community consists of 138,000 employees working in over 80 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands.

1. Survey conducted by Pharmacy Times, OTC Supplement, Adult Cold-Nighttime, June 2009

SOURCE Procter & Gamble

Source: newswire

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