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Mobile Marketing Association (MMA) Comments on Mobile-Giving Efforts for Haiti Earthquake Relief

January 14, 2010

NEW YORK, Jan. 14 /PRNewswire/ –


    What:     According to the Mobile Marketing Association (MMA)
              (www.mmaglobal.com), the quickest way to provide monetary relief
              to those affected by the recent earthquake in Haiti is mobile
              giving, and the organization's member companies have responded.

              Spearheaded by the Mobile Giving Foundation (MGF), a non-profit
              organization dedicated to helping other non-profits raise funds
              through mobile, MMA member companies are working with cause-
              related organizations such as the Yele Foundation, the leading
              contributor to rebuilding Haiti founded by Wyclef Jean; Clinton
              Foundation; Red Cross; and others to speed relief to those
              affected by the recent earthquake.

              "Response from the public for mobile-giving campaigns related to
              Haiti Earthquake Relief has been tremendous, and awareness of
              the various campaigns continues to grow via social media sites,
              such as Facebook and Twitter," said Federico Pisani
              Massamormile, MMA interim CEO.  "Our members are to be commended
              for their rapid response; however, there is still much work to
              be done, and MMA leadership encourages both our members and the
              public to continue their support."

    How:      By texting a keyword to a designated short code via a mobile
              phone, a micro-donation of $5 or $10 can be made to aid the
              millions of people affected by this tragedy. 100% of your
              donation goes to the recipient charity, and the donation appears
              as a charge on your carrier bill, standard rates may apply.

    Who:      For more information on the MMA and how mobile marketing can
              help maximize relief efforts, the MMA is available for
              interviews.

    When:     Please contribute now.

    Contact:  Kate Mossbarger or Valerie Christopherson
              Global Results Comms, (GRC)
              +1 (949) 608 0276
              mma@globalresultspr.com

(Logo: http://www.newscom.com/cgi-bin/prnh/20090715/LA46363LOGO)

SOURCE Mobile Marketing Association


Source: newswire



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