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Cosmetic surgery firm riles Spanish nurses

July 20, 2005

MADRID (Reuters) – Spain’s nurses have told a cosmetic
surgery firm to apologize after it paraded 50 mini-skirted
models, sporting uniforms and stethoscopes, onto the stock
market for its share launch.

The Health Ministry passed on a complaint to Corporacion
Dermoestetica from the national nursing council urging the
company to “publicly repair the honor and good image of
nurses,” the council said on its Web site on Wednesday.

The ministry and the company both declined to comment on
the complaints provoked by the appearance of the models in
their hospital clogs last week.

“These are women dressed as objects of desire … it is not
the image of a person who saves lives,” said Maximo Gonzalez
Jurado, president of the nursing council.

On Wednesday shares in the company, which says it aims to
make beauty affordable for all, were trading 20 percent above
their offer price.

The nurses’ council is preparing legal action if
Dermoestetica does not make amends.




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