Dr. Drew and Rx Locker Select Partnership for a Drug-Free America and Hillsides Home for Children as Recipients of Charitable Donations

February 23, 2010

LOS ANGELES, Feb. 23 /PRNewswire/ — After the recent debut of the Rx Locker, a device designed to secure prescription medications within the home, Dr. Drew Pinsky has named the Partnership for a Drug-Free America and The Hillsides Home for Children as the two charities that will receive a portion of the proceeds from each Rx Locker sold worldwide.

The Rx Locker is a locking storage device designed to hold up to 4 prescription pill bottles and still fit inside a standard medicine cabinet. A chromed metal combination lock provides convenient access for the user while ensuring secure storage and privacy.

Prescription drug abuse among teenagers in the United States has become a serious concern. National Survey on Drug Use and Health identifies that 1 in 5 teenagers have abused prescription medications– pain relievers, stimulants, sedatives and tranquilizers. About 70% of teens that abused say they got the prescription drugs from family and friends. (National Survey on Drug Use and Health.)

Those who do so much to help educate about the dangers of misused Rx drugs inspired the Rx Locker. A donation of 2.5 cents from every Rx Locker sold worldwide, with a minimum of $10,000 each, will go to help the efforts of The Partnership for a Drug-Free America and Hillsides, a Los Angeles children’s charity that creates safe places for children. In addition Locker Brand would like to thank all the individuals who made the Rx Locker possible.

Dr. Drew has a long-standing relationship with the both organizations. The Partnership for a Drug-Free America is a nonprofit organization that unites parents, renowned scientists and communications professionals to help families raise healthy children. (Http://www.drugfree.org)

“The Partnership for a Drug-Free America is pleased that Locker Brand, Inc. has created a timely, relevant product, to help parents safeguard their families by securing prescription medications and household chemicals. Parents need to be aware of and take effective action against the serious health threat that the abuse of prescription medicines and household chemicals poses to our children. We appreciate Locker Brand’s support of the Partnership’s mission – to help parents prevent, intervene in and find treatment for drug abuse by their children – through donations from the worldwide purchases of the Rx Locker(TM) product,” said Steve Pasierb, President and CEO, The Partnership for a Drug-Free America.

Dr. Drew’s wife, Susan Pinsky, is a board member at The Hillsides Home for Children. Hillsides is a private, nonprofit foster care and treatment center, creating a safe place for children, strengthening family, providing special education, and advocating children’s rights. The charity is located in Pasadena, an official institution of the Los Angeles Diocese of the Episcopal Church. (http://www.hillsides.org)

Dr. Drew Pinsky is a practicing Medical Doctor, board certified in internal and addiction medicine. He is also the executive producer and host of several television series including “Celebrity Rehab with Dr. Drew,” “Sober House” and “Sex Rehab with Dr. Drew” as well as the host of the nationally syndicated radio show “Loveline.” He is the author of ‘Cracked: Putting Broken Lives Together Again, When Painkillers Become Dangerous’ and the New York Times bestseller ‘The Mirror Effect: How Celebrity Narcissism is Seducing America.’ For more information about Dr. Drew please visit www.DrDrew.com.

The Rx Locker is available now at www.RxLocker.com. Locker Brand, Inc. designs and manufactures locking storage devices for the home and has numerous patents pending. (www.LockerBrand.com)

    Contact:  Valerie Allen

SOURCE Locker Brand, Inc.

Source: newswire

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