Yongye International Announces Expansion of Branded Store Network and New Single-Store One-Day Sales Record

BEIJING, Feb. 23 /PRNewswire-Asia-FirstCall/ — Yongye International, Inc.
(Nasdaq: YONG), (“Yongye or “the Company”) a leading developer, manufacturer,
and distributor of Shengmingsu brand plant and animal nutrient products in the
People’s Republic of China (PRC), today announced that the Company’s branded
store network has expanded to 9,110 stores as of the end of 2009 compared with
1,125 stores at the end of 2008. In addition, the Company announced a new
one-day sales record at one of its branded stores in Shayang County, Hubei
Province.

A significant portion of the growth in the Company’s branded store network
took place in central and southern China, expanding the Company’s geographic
reach beyond its already strong presence in the north and northwest provinces
of China. These independently-owned stores all feature prominent Yongye
branding on the storefront and premium display space inside of the stores.

“These new sales territories provide Yongye with a much broader national
presence and indicate that our branded store model is being replicated
successfully on a national basis,” said Mr. Zishen Wu, Chief Executive Officer.
“These new stores will enable Yongye to rapidly penetrate rural Chinese
markets and further promote strong brand recognition through marketing and
education at the village level.”

On December 6, 2009, one of the Company’s branded stores in Shayang County,
Hubei Province, sold 41,628 bottles or $85,000 worth of Shengmingsu plant
product, setting a new one-day sales record for an individual Yongye branded
store. This new one-day single-store sales record was 65% greater than the
previous one-day sales record achieved on October 30, 2009.

Mr. Wu continued, “Leveraging our integrated marketing campaigns in rural
Chinese villages and our unique branded store distribution model, we have
successfully grown our presence across China and significantly broadened brand
awareness of our Shengmingsu plant product. We believe the continued fast
growth of our branded store network is a testament to the strength of our
Shengmingsu brand, the uniqueness of our sales and marketing model, and the
strong local support of our distribution partners.”

About Yongye International, Inc.

Yongye International, Inc., headquartered in Beijing, is engaged in the
development, manufacturing, distribution and sales of Shengmingsu brand plant
and animal nutrient products. The Company’s patented and patent pending
formulas and proprietary extraction processes allow it to create products that
increase crop yields and improve the health of livestock. Its sole operating
subsidiary, Inner Mongolia Yongye Nongfeng Biotechnology Co., Ltd., is
headquartered in Beijing with major operations located in Inner Mongolia,
People’s Republic of China. For more information, please visit the Company’s
website at http://www.yongyeintl.com .

Safe Harbor Statement

This press release contains certain statements that may include
“forward-looking statements.” All statements other than statements of
historical fact included herein are “forward-looking statements.” These
forward-looking statements are often identified by the use of forward-looking
terminology such as “believes,” “expects” or similar expressions, involving
known and unknown risks and uncertainties. Although the Company believes that
the expectations reflected in these forward-looking statements are reasonable,
they do involve assumptions, risks and uncertainties, and these expectations
may prove to be incorrect. You should not place undue reliance on these
forward-looking statements, which speak only as of the date of this press
release. The Company’s actual results could differ materially from those
anticipated in these forward-looking statements as a result of a variety of
factors, including the risk factors discussed in the Company’s periodic
reports that are filed with the Securities and Exchange Commission and
available on the SEC’s website ( http://www.sec.gov ). All forward-looking
statements attributable to the Company or persons acting on its behalf are
expressly qualified in their entirety by these risk factors. Other than as
required under the securities laws, the Company does not assume a duty to
update these forward-looking statements.

    For more information, please contact:

     Yongye International, Inc.
     Mr. Larry Gilmore-VP of Corporate Strategy
     Tel:   +86-10-8232-8866 x8880
     Email: larry.gilmore@yongyeintl.com

     CCG Investor Relations, Inc.
     Mr. Crocker Coulson, President
     Tel:   +1-646-213-1915 (New York)
     Email: crocker.coulson@ccgir.com
     Web:   http://www.ccgirasia.com

SOURCE Yongye International, Inc.