March 3, 2010
Beauty May Be Much More Than Skin Deep
Scientists at L'Or©al, in hot pursuit of the hidden elements of beauty, seem well on their way to disputing the old adage, "beauty is only skin deep." In fact, their work indicates that what makes hair curly or straight and skin smooth or rough, is much deeper. It actually is linked to molecules within the body, according to an article in Chemical & Engineering News (C&EN), ACS' weekly newsmagazine.
C&EN Senior Editor Lisa M. Jarvis points out that L'Or©al, one of the biggest spenders on R&D in the personal care market, is researching beauty "from the cell to the gesture," referring to all aspects of that elusive phenomenon. The company's broad studies include research into the origins of hair shape, searching for a new ingredient to better protect skin from the sun and understanding the effects of the dabs and strokes a woman in a particular country uses to apply makeup.
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