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‘Dance Your Way to Hollywood’ — and Into Healthier Living

March 17, 2010

WESTCHESTER, Ill., March 17 /PRNewswire/ — Old London, the makers of America’s favorite Melba Toast, has launched the “Dance Your Way to Hollywood” sweepstakes to showcase an exciting new lifestyle option for health-minded Americans.

“Dance Your Way to Hollywood” will send one winner and a guest to Tinseltown for a once-in-a-lifetime experience, including private dance lessons at the exclusive 3rd Street Dance Studio, as well as tickets to watch the taping of a highly popular television show. The four-day, three-night, all-expense-paid experience includes air travel and accommodations at a popular Hollywood hotel. Consumers can enter the sweepstakes March 17 through June 30, 2010, at www.toastforeverydayhealth.com.

Old London not only promotes a basic healthy lifestyle for all, but offers a product line of better-for-you snacks. Melba Snacks, JJFlats Flatbreads, Melba Toast and new Bagel Chips provide the perfect supplement for maintaining a nutrition regimen between meals. Most Old London products are made with all-natural whole grains, and always are low calorie and low fat; ideal to eat with a dip, use as a soup or salad topper or snack on straight from the box.

A healthy living plan is incomplete without a well-rounded exercise routine. Studies have shown that dancing is a great way to stay fit and have fun. The Mayo Clinic(i) reports that dancing is an enjoyable way to socialize and it can provide alternative health benefits such as burning as many calories as walking, swimming or riding a bike. Sources state that dancing the Foxtrot elevates the heart rate and can burn hundreds of calories per hour!(ii)

“Old London believes that overall health starts with making realistic goals,” said Chris Gunsch, director of marketing for Old London. “We continuously try to provide our consumers with new and exciting snack options that are low in fat and made with all-natural ingredients. Our products supplement your everyday fitness and nutrition plan to maintain and improve overall health.”

Old London will accept entries for “Dance Your Way to Hollywood” from March 17 through June 30 via www.ToastforEverydayHealth.com. The online presence for Old London’s collaborations with healthy-living experts is www.ToastforEverydayHealth.com and features fitness tips, nutrition information, recipes and much more. The site not only promotes the positive benefits of strutting your stuff on the dance floor but also includes contributions from Kyle Shadix — a certified chef de cuisine, registered dietitian and culinary expert specializing in nutrition, food and health — whose monthly recipes showcase the many ways to use Melba toast in meals and snacks throughout the day.

In addition to www.ToastforEverydayHealth.com, visitors can find information on the “Dance Your Way to Hollywood” sweepstakes, the Old London product line and nutritional information at www.oldlondonfoods.com.

About Old London

Old London was founded in 1932 as Devonsheer Melba Company. Eventually, Devonsheer Melba became part of the Old London Foods brand name to form a larger array of Melba products. Old London Foods has over 20 different flavors available in Melba Toasts, Melba Rounds and other snacks. Old London, a well-respected, trusted brand, produces a wide variety of high quality products. More product information can be found at www.oldlondonfoods.com

(i)Laskowski M.D., Edward R. (2008-12-10). Belly-dancing: A good exercise for weight loss? Retrieved February 19, 2010, from Mayo Clinic website: http://www.mayoclinic.com/health/belly-dancing/AN01491

(ii)Foxtrot Dancing, from Livestrong.com website: http://www.livestrong.com/thedailyplate/fitness/exercise/foxtrot-dancing/


    Contact:
    Betsy Alandt
    Betsy.Alandt@hillandknowlton.com
    (312) 255-3124

SOURCE Old London


Source: newswire



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