Dorel Juvenile Group Pledges $200,000 Donation to Make-A-Wish Foundation(R)

April 2, 2010

COLUMBUS, Ind. and FOXBORO, Mass., April 2 /PRNewswire/ — Dorel Juvenile Group, Inc., a division of Dorel Industries (TSX: DII.B, DII.A) and the nation’s largest juvenile products manufacturer, today announced its commitment to donate $200,000 in support of the Make-A-Wish Foundation. With its pledge, Dorel has issued a call to action asking consumers to participate in this initiative, which will help grant the wishes of inspiring Make-A-Wish® children throughout the country.

Starting this spring, consumers can look for specially marked Safety 1st® items and help share the power of a wish®. Safety 1st products announcing the donation include the Comfy Cushy(TM) 3-in-1 Potty, the Beagle Buddy Potty, the Potty n’ Step Stool, the Snack n’ Scribble Booster Seat and the Easy Care Booster Seat.

“At Dorel, everything we stand for reverts back to the safety and general well-being of children across the globe,” said Dave Taylor, President of Dorel Juvenile Group US. “We are honored to support an amazing organization like the Make-A-Wish Foundation to offer hope, strength and joy to thousands of extraordinary children nationwide.”

“We’re thrilled to work with Dorel and the Safety 1st brand to bring smiles to children’s faces across the country,” said David Williams, president and CEO of the Make-A-Wish Foundation of America. “This generous donation, in addition to the support of consumers and our dedicated volunteers, will allow us to continue to grant the wishes of children nationwide, adding to the 188,000 wishes we have already granted to date.”

Specially marked Safety 1st products can be purchased nationwide at Target, Babies “R” Us, Kmart, Sears and Wal-Mart stores, or online at www.safety1st.com/usa/eng/Make-A-Wish/. The promotion will be featured on the Make-A-Wish Foundation’s “Promotions That Give Back” page on wish.org.

About Dorel Industries

Dorel Industries Inc. (TSX: DII.B, DII.A) is a world class juvenile products and bicycle company. Established in 1962, Dorel creates style and excitement in equal measure to safety, quality and value. The Company’s lifestyle leadership position is pronounced in both its Juvenile and Bicycle categories with an array of trend-setting products. Dorel’s powerfully branded products include Safety 1st, Quinny, Cosco, Maxi-Cosi and Bebe Confort in Juvenile, as well as Cannondale, Schwinn, GT, Mongoose, Iron Horse and SUGOI in Recreational/Leisure. Dorel’s Home Furnishings segment markets a wide assortment of furniture products, both domestically produced and imported. Dorel is a US$2 billion company with 4500 employees, facilities in nineteen countries, and sales worldwide.

About the Make-A-Wish Foundation

The Make-A-Wish Foundation grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Founded in 1980 when a group of caring volunteers helped a young boy fulfill his dream of becoming a police officer, the Foundation is now the largest wish-granting charity in the world, with 65 chapters in the United States and its territories. With the help of generous donors and nearly 25,000 volunteers, the Make-A-Wish Foundation grants a wish every 40 minutes and has granted more than 188,000 wishes in the United States since its inception. For more information about the Make-A-Wish Foundation, visit wish.org.

SOURCE Dorel Juvenile Group

Source: newswire

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