University of Ottawa Heart Institute – Media Advisory

OTTAWA, April 29 /PRNewswire/ -

    WHO:   Olympic skating star Joannie Rochette is teaming with the
           University of Ottawa Heart Institute for iheartmom - a dynamic new
           initiative to fight heart disease, the # 1 killer of women.

    WHAT:  See the videos at www.iheartmom.ca of Joannie and others who
           explain why women of all ages need to know about the dangers of
           heart disease

           Videos of the Top Ten Things Women Should Know about Heart Disease
           and more are available on our YouTube channel at
           http://www.youtube.com/user/ottawaheart or by visiting the Heart
           Institute page on Facebook at http://bit.ly/HeartInstituteFacebook

           Learn more about women and heart disease on the Heart Institute
           web site at

http://www.ottawaheart.ca/heart_disease/women_heart_disease.htm

           Read the stories from women who are sharing their experience of
           heart disease in a discussion on the Heart Institute page on
           Facebook at http://bit.ly/HeartInstituteFacebook

           Views photos of our launch with Joannie and more on Flickr at

http://www.flickr.com/photos/ottawaheart/

    WHY:   It is not generally recognized that heart disease is the leading
           killer of women. Through the Heart Institute Joannie is helping to
           boost awareness of the disease, increase prevention measures and
           generate more heart research, and raise funds.

           In 2005, more than 25,000 Canadian women died from heart disease.
           That represents 50% of all deaths from heart disease. Risk of the
           disease in women increases with age and the onset of menopause.
           Yet, heart attack is not uncommon in women in their 30s.

SOURCE OTTAWA HEART INSTITUTE, UNIVERSITY OF OTTAWA