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NOF Celebrates National Osteoporosis Awareness and Prevention Month With the Healthy Bones, Build Them For Life(R) Campaign

May 3, 2010

WASHINGTON, May 3 /PRNewswire/ — This month the National Osteoporosis Foundation (NOF) will celebrate National Osteoporosis Awareness and Prevention Month in conjunction with a new campaign, called Healthy Bones, Build Them For Life®. As the nation’s leading voluntary health organization solely dedicated to promoting lifelong bone health and fighting osteoporosis, NOF’s goal is to reduce the widespread prevalence of osteoporosis and associated fractures and to find a cure for the disease through programs of awareness, education, advocacy and research. This exciting new campaign will give NOF a platform to continue to address the vital need for increased education for the awareness, prevention, diagnosis and treatment of osteoporosis while working to make bone health a reality and a priority for everyone.

Healthy Bones, Build Them For Life will help NOF increase awareness of osteoporosis and bone health among women and men of all ages and backgrounds and to address the vital need for increased education and for the awareness, prevention, diagnosis and treatment of osteoporosis. This campaign will focus on educating the ENTIRE population on the importance of bone health and osteoporosis prevention, including nutrition, lifestyle choices and exercise. This year’s campaign will feature television Public Service Announcements about osteoporosis on ABC 7/WJLA-TV in the Washington, DC area, a live patient education webinar, special events, grassroots outreach and more.

Hosted on May 27, the live patient education webinar, titled How Strong Are Your Bones, offers a great new opportunity for those interested in osteoporosis and bone health to learn more. Participants will be able to listen to and view live presentations led by bone health experts. The May event is the first in a series of webinars that will cover a variety of osteoporosis-related topics including risk factors, testing, nutrition, exercise, treatment and more. To learn more or to register for the How Strong Are Your Bones webinar, visit www.nof.org.

“Bone health must become a priority for all Americans. Approximately one in two women and up to one in four men over age 50 will have an osteoporosis-related fracture in their remaining lifetime,” said Robert Recker, MD, president of the National Osteoporosis Foundation. “It is never too late or too early to talk to your healthcare professional about osteoporosis and your bone health and that is what this campaign stresses,” he continued.

“Through Healthy Bones, Build Them For Life – our hope is that the next generation of Americans will be armed with the necessary steps to keep their bones healthy and strong for a lifetime. Our hope is to increase awareness among the male population and educate them that osteoporosis is common among men,” said Amy Porter, National Osteoporosis Foundation Executive Director and CEO. “Our hope is to reach pre- and post-menopausal women and spread the message that osteoporosis is a disease that is preventable and treatable,” she continued.

NOF would also like to extend a special thank you to the foundation’s partners in prevention for this year’s campaign. Those partners include Amgen, Novartis, American Association of Clinical Endocrinologists, The American College of Obstetricians and Gynecologists, American College of Rheumatology, American Society for Bone and Mineral Research and The Endocrine Society.

About National Osteoporosis Foundation

Established in 1984, the National Osteoporosis Foundation is the leading consumer and community-focused health organization dedicated to the prevention of osteoporosis and broken bones, the promotion of strong bones for life and the reduction of human suffering through programs of public and clinician awareness, education, advocacy and research. For more information, visit www.nof.org or call 1 (800) 231-4222.

SOURCE National Osteoporosis Foundation


Source: newswire



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