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POM Wonderful Launches POMx Antioxidant Recovery

May 11, 2010

LOS ANGELES, May 11 /PRNewswire/ — POM Wonderful announced today its launch of POMx Antioxidant Recovery, a powerful combination of concentrated POM Wonderful 100% Pomegranate Juice and POMx, sold exclusively online at pomwonderful.com/recovery.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100511/LA02630)

Designed to meet the recovery needs of trained athletes and provide them with a competitive edge, POMx Antioxidant Recovery is powered by the naturally-occurring polyphenol antioxidants from the Wonderful variety of pomegranate which recent research has shown can help speed muscle recovery and reduce muscle soreness following strenuous exercise.

Findings from a placebo-controlled, double-blind crossover study showed that when the research subjects consumed a daily dose of POMx (equivalent to a 2oz serving of POMx Antioxidant Recovery) they experienced over 30% less strength loss as well as 28% less muscle soreness compared to the placebo. Conducted at the University of Texas at Austin and published in the March issue of Medicine & Science in Sports & Exercise*, this study is the first to link the daily intake of polyphenol antioxidants from Wonderful variety pomegranates with a boost in exercise performance.

By providing muscle recovery benefits and delivering double the amount of polyphenol antioxidants found in an 8oz serving of POM Wonderful 100% Pomegranate Juice, the recommended 2oz daily serving of POMx Antioxidant Recovery complements a successful fitness regimen that combines impactful exercise and healthy eating. POMx Antioxidant Recovery is an all-natural, gluten free and versatile supplement that can enhance morning smoothies, post-workout shakes and electrolyte/recovery drinks.

According to a study published in the Journal of Agriculture and Food Chemistry**, POM Wonderful 100% Pomegranate Juice has the highest polyphenol content and free radical scavenging activity compared to several healthy beverages including red wine and Concord grape and blueberry juices.

The skin and membrane of Wonderful pomegranates also contain a particularly potent concentration found in the peel and membrane of the fruit. POM Wonderful has created a patent-pending process to harness these powerful antioxidants. The result is POMx: the company’s all-natural, ultra-potent antioxidant extract. What makes POMx unique is that only a small amount is required to deliver the same amount of polyphenol antioxidants as an 8oz serving of POM Wonderful 100% Pomegranate Juice.

The Wonderful variety of pomegranate is not only known for its high levels of antioxidants, it is the only variety backed by a world-class medical research program. Since 1998, POM Wonderful has supported over $30 million in research on Wonderful variety pomegranates, which has involved top scientists from leading universities around the world, including a Nobel Laureate. To date, over 50 studies have been published in peer-review journals. Primary research areas have included prostate and cardiovascular health, among others.

POMx Antioxidant Recovery is available in a 16oz bottle and can be purchased at www.pomwonderful.com/recovery, or by calling 1-888-POMx-001. Two bottles (16 x 2oz doses) retail for $49.95 and one bottle (8 x 2oz doses) retails for $24.95.


    Sources Cited:
    * E. Coyle et al., Ellagitannin Consumption Improves Strength Recovery
     2-3 days after Eccentric Exercise.  Medicine & Science in Sports &
     Exercise (2010)
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    ** N. Seeram, et al., Comparison of Antioxidant Potency of Commonly
     Consumed Polyphenol-Rich Beverages in the United States, Journal of
     Agricultural Food and Chemistry (2008)
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About POM Wonderful

POM Wonderful is the largest producer of California Wonderful pomegranates and the company exclusively grows and sells this variety. POM Wonderful’s pomegranates grow in central California, in the sunny San Joaquin Valley. Fresh pomegranates are in season from October through January and November is National Pomegranate Month.

Through its proprietary technology, POM Wonderful is able to extract the full benefits of polyphenol antioxidants from its pomegranates. POM Wonderful uses its fresh pomegranates to make its delicious, all-natural POM Wonderful 100% Pomegranate Juice and extract POMx, an all-natural, ultra-potent concentration of polyphenol antioxidants. POMx is available exclusively in POMx Iced Coffee, POMx Tea, POMx Antioxidant Recovery, POMx Pills, POMx Bars and POMx Shots. POM Wonderful Pomegranate Juice and POMx Tea are available year-round in the refrigerated section of produce departments in supermarkets nationwide. POMx Iced Coffee, POMx Pills, POMx Bars and POMx Shots are available in select markets. POMx Pills are also available at www.pompills.com and POMx Antioxidant Recovery is available at www.pomwonderful.com/recovery. To learn more, visit www.pomwonderful.com. Follow POM on Facebook and on twitter @POMonline.

SOURCE POM Wonderful


Source: newswire



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