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A.D.A.M. Announces Expanded Relationship With Baptist Healthcare System

Posted on: Tuesday, 26 July 2005, 09:00 CDT

A.D.A.M., Inc. (Nasdaq: ADAM), today announced that Baptist Healthcare System, a recognized leader in health care delivery and information technology in Kentucky, has expanded its use of A.D.A.M.'s health information solutions to include the company's Oncology Center product. Baptist Healthcare is the first organization to license this product.

In early 2002, Baptist Healthcare began using components of A.D.A.M.'s Health Illustrated Encyclopedia and Pregnancy Health Center products with the goal of improving the health and wellness of the community it serves. Providing access to additional health information content and decision support tools through the Oncology Center product--branded as Baptist Oncology Center--will enable the healthcare system to further achieve this goal.

"A.D.A.M. has an exceptional reputation in the medical community and we have had great experiences with the Health Illustrated Encyclopedia and Pregnancy Health Center products," said Alfred M. Barea, chief information officer at Baptist Healthcare System. "Being able to provide a wealth of up-to-date health information to the members of our community without having to rely on our own clinical staff to research and approve content--a long and difficult process--has been invaluable."

A.D.A.M.'s Health Illustrated Encyclopedia is a comprehensive, continuously updated knowledgebase that uses more than 3,600 articles to describe more than 1,600 diseases and conditions. The knowledgebase was written for the general consumer with an average level of health literacy, and includes medical illustrations, photographs and diagrams that complement the articles.

The Pregnancy Health Center provides parents and children with answers to some of the most commonly asked questions about pregnancy and childbirth. Product modules include activities, movies, tools, images, animations, presentations and newsletters that stimulate interaction and give users a tangible way to chart their progress.

"By leveraging the flexibility of A.D.A.M. technology, our team was able to build the Oncology Center with Baptist's unique business objectives in mind," said Kevin S. Noland, A.D.A.M.'s president and chief operating officer. "As a result, we were able to deliver a truly customized product that adds value to their existing offerings while providing a platform that adapts to meet their changing needs."

About Baptist Healthcare System

Baptist Healthcare System is a recognized leader in health care delivery and information technology in Kentucky. The system owns five acute-care hospitals with over 1,500 licensed beds in Louisville, Lexington, Paducah, Corbin and LaGrange, and manages a 300-bed acute-care hospital in Elizabethtown. Founded in 1924, Baptist Healthcare System has been bringing advanced medical technology, modern facilities, and many of the region's most prominent physicians and medical professionals to the cities and communities of Kentucky for more than 70 years. For more information, please visit www.bhsi.com.

About A.D.A.M.

For more than a decade, A.D.A.M.'s unique, visually engaging health content, decision support tools and educational products have been helping millions of people "get smart" about their health and wellness. With one of the largest consumer-oriented medical information libraries in the world, A.D.A.M. markets its solutions to leading healthcare and pharmaceutical organizations, government, employers, and educational institutions. These innovative products empower consumers with the information they need to effectively participate in consumer directed health plans, make positive changes in behavior and improve overall health. To learn more about A.D.A.M., visit www.adam.com or call 1-800-408-ADAM.

Forward-Looking Statements

Except for historical information, all of the statements, expectations and assumptions contained in this press release are forward-looking statements. These statements, especially revenue, net income and cash flow forecasts, involve a number of risks and uncertainties that could cause actual results, performance or developments to differ materially. Factors that could affect the company's actual results, performance or developments include general economic conditions, development of the Internet as a source of health information, pricing actions taken by competitors, demand for the company's health information, and regulatory changes in laws and regulations that impact how the company conducts its business. A.D.A.M. disclaims any obligation or duty to update any of its forward-looking statements.

Source: Business Wire

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