May 17, 2010
American Heart Association Backs Nintendo Wii
Nintendo is teaming up with the American Heart Association to promote its popular Wii gaming console.
The partnership came about Monday among growing concerns about obesity among kids who spend much of their time with television and video games.Nintendo's Wii console uses a motion-sensitive controller that helps promote an active way to play video games.
The AHA says it is giving the Wii its iconic heart branding because it will help encourage Americans to take the first step towards fitness. The Wii comes with a controller that encourages people to physically move as they play.
AHA President Clyde Yancy told the Associated Press "We can keep beating the drum on traditional exercise and make small changes to the obesity epidemic, or we can try something that is really provocative and new."
Nintendo Co. is donating $1.5 million to the AHA as part of the new partnership.
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