Dr Pepper Snapple Group Partners with National Non-Profit KaBOOM! to Encourage Play
PLANO, Texas, May 18 /PRNewswire-FirstCall/ — Dr Pepper Snapple Group (NYSE: DPS) today announced its partnership with KaBOOM! – the national non-profit dedicated to saving play. Support for fit and active lifestyles is at the heart of the company’s corporate social responsibility program, and through this partnership, DPS and KaBOOM! will work together to build better communities, one playground at a time.
“As a company, we strive to make a difference in the communities in which we do business,” said Larry D. Young, president and chief executive officer of DPS. “Because play is so important for ensuring the next generation is healthy and fit, we’re expanding our partnership with KaBOOM! this year to ensure more families nationwide have great places to play.”
The DPS partnership with KaBOOM! will result in 10 new playgrounds in cities including Los Angeles, Houston, Detroit, Indianapolis, Columbus, Ohio, Rogers, Ark., Waco, Texas, Victorville, Calif., and Jacksonville, Fla. In support of the partnership, the company’s Mott’s brand will sponsor the second annual “KaBOOM! Play Days” from September 18 – September 26, 2010. KaBOOM! Play Days presented by Mott’s encourages communities to come together for fun activities and to improve local parks and playgrounds. Consumers can visit www.kaboom.org/playday for more information about organizing or participating in Play Days in their local communities.
“KaBOOM! is thrilled to partner with Dr Pepper Snapple Group,” said Scott Anderson, vice president, corporate development of KaBOOM! “As a non-profit we consistently seek partners who actively support and believe in the power of play, and thanks to the support of Dr Pepper Snapple this year, we will continue to raise the awareness that is needed nationwide.”
KaBOOM! is a national non-profit dedicated to saving play. DPS supports the organization’s belief that play has purpose, and that play helps make children happier, fitter, smarter, more socially adept and creative. The KaBOOM! vision is a to create a great place to play within walking distance of every child in America. DPS and KaBOOM! are both proud supporters of First Lady Michelle Obama’s “Let’s Move” initiative.
To learn more about the DPS and KaBOOM! partnership, visit www.drpeppersnapple.com.
About Dr Pepper Snapple Group
Dr Pepper Snapple Group, Inc. (NYSE: DPS). DPS is an integrated refreshment beverage business marketing more than 50 beverage brands to consumers throughout North America. In addition to its flagship Dr Pepper and Snapple brands, the company’s portfolio includes 7UP, Mott’s, A&W, Sunkist Soda, Hawaiian Punch, Canada Dry, Schweppes, Squirt, RC Cola, Diet Rite, Penafiel, Rose’s, Yoo-hoo, Clamato, Mr & Mrs T and other well-known consumer favorites. Based in Plano, Texas, Dr Pepper Snapple Group employs approximately 20,000 people and operates 24 bottling and manufacturing facilities and more than 200 distribution centers across the United States, Canada, Mexico and the Caribbean. For more information, please visit www.drpeppersnapple.com.
Headquartered in Washington, D.C., KaBOOM! is a national non-profit organization dedicated to saving play. Through community building, the company is focused on giving every child in America a great place to play within walking distance. Since 1995, KaBOOM! has used its innovative community-build model to bring together business and community interests to construct more than 1,700 new playgrounds, skate parks, sports fields and ice rinks across North America. KaBOOM! also offers a variety of resources, including an online community, free online trainings, grants, publications and the KaBOOM! National Campaign for Play, which includes Playful City USA and Playmakers – a national network of individual advocates for play. KaBOOM! also has offices in Chicago and San Mateo, Calif. For more information, visit www.kaboom.org.
SOURCE Dr Pepper Snapple Group