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Publicis Groupe Acquires Resolute Communications

May 19, 2010

PARIS, May 19, 2010 /PRNewswire-FirstCall/ — Publicis Groupe announced
today that it has acquired London-based strategic healthcare consultancy
Resolute Communications Ltd. Founded in 2002, Resolute Communications
provides healthcare communications programs spanning strategic consulting,
medical education, and media and public relations.

Headquartered in London with an office in New York, Resolute has an
award-winning track record, notably as the Pharma Times Marketing
Communications Agency of the Year, the Holmes Report European Consultancy of
the Year and as PR Week’s Consultancy of the Year. The consultancy’s client
includes many of the world’s best known pharma and biotech companies.

Resolute will be merged with Publicis Life Brands in London and the
combined entity will be renamed Publicis Life Brands Resolute. The new
operations will employ nearly 100 communications specialists and will further
strengthen Publicis Healthcare Communications Group (PHCG)’s position in the
United Kingdom.

By merging the branding and digital expertise of Publicis Life Brands
with the strategic communications capabilities of Resolute Communications,
Publicis Life Brands Resolute will now offer clients the complete range of
healthcare communication services. This targeted acquisition illustrates
Publicis Groupe’s ongoing commitment to pursuing growth opportunities that
create value for its clients. The acquisition expands PHCG’s offering, while
further boosting its positioning as the leading global healthcare
communications network. This important development follows Advertising Age’s
2010 ranking of PHCG as the first network in healthcare communications.

The founders of Resolute Communications, Paul Blackburn and Anna Korving,
have been named Joint Managing Directors of Publicis Life Brands Resolute. In
this role, they will now report to Alain Sarraf, President of PHCG Europe.

About Publicis Groupe

Publicis Groupe [Euronext Paris: FR0000130577] is the world’s third
largest communications group. In addition, it is ranked as the world’s second
largest media counsel and buying group, and is the first global network in
digital and healthcare communications. With activities spanning 104 countries
on five continents, the Groupe employs approximately 45,000 professionals.
Publicis Groupe offers local and international clients a complete range of
advertising services through three global advertising networks, Leo Burnett,
Publicis, Saatchi & Saatchi, and two multi-hub networks, Fallon and 49%-owned
Bartle Bogle Hegarty. Media consultancy and buying is offered through the two
first ranked worldwide networks, Starcom MediaVest Group and ZenithOptimedia;
and interactive and digital marketing led by the two first ranked Digitas and
Razorfish networks. Publicis Groupe launched VivaKi to leverage the combined
scale of the autonomous operations of Digitas, Denuo, Razorfish, Starcom
MediaVest Group and ZenithOptimedia to develop new services, tools, and next
generation digital platforms. Publicis Groupe’s specialized agencies and
marketing services offer healthcare communications with Publicis Healthcare
Communications Group (PHCG, the first network in healthcare communications),
sustainability communications and multicultural communications. With MS&L
Group, the sixth leading PR and events network, Publicis Groupe expertise
ranges from corporate and financial communications to public relations and
public affairs, branding, social media marketing and events, sports marketing
and events.

Web site: http://www.publicisgroupe.com

About Publicis Healthcare Communications Group:

Publicis Healthcare Communications Group (PHCG) is the largest
health-oriented agency network in the world. A division of Publicis Groupe,
PHCG manages top-tier agencies specializing in promoting innovative solutions
in advertising, medical education, sales and marketing, digital, market
access, and medical and scientific affairs. PHCG is dedicated to delivering
ideas of purpose that compel action, change lives, and amplify business
outcomes. With nearly 3,000 employees, PHCG manages 16 agency brands through
41 offices located in 10 countries.

For more information, visit: http://www.publicishealthcare.com

SOURCE Publicis Groupe Services


Source: newswire



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