The Number Three Sugar Substitute Truvia(TM) Natural Zero-Calorie Sweetener is Now Available in Spoonable Packaging

May 25, 2010

WAYZATA, Minn., May 25 /PRNewswire/ — Truvia(TM) natural sweetener, the great-tasting, zero-calorie sweetener made with rebiana, the best-tasting part of the stevia leaf is now available in spoonable packaging. Truvia(TM) spoonable is designed for use at home for consumers to spoon and sprinkle just the right amount of Truvia(TM) natural sweetener into coffee or tea, and onto cereal or fruit.

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“Since introduction 18 months ago, Truvia(TM) natural sweetener has become the third largest brand in the sugar substitute category. Consumers have voted with their grocery carts choosing both the 40 and 80 count cartons in numbers that have grown each month. Today we are introducing a spoonable option that gives consumers more flexibility in using Truvia(TM) natural sweetener where sweetness is desired in foods and beverages”, said Zanna McFerson, Assistant Vice President, Cargill Health and Nutrition and business director for the Truvia(TM) brand. “The introduction of Truvia(TM) spoonable is in response to growing demand and consumer requests for another way to enjoy their favorite natural sweetener.”

The Truvia(TM) brand continues to drive growth and innovation in the sugar substitute category. Truvia(TM) tabletop sweetener has achieved a 7.6 percent of U.S. retail sales of the sugar substitutes category, surpassing Merisant’s Equal® (aspartame) for the past 16 weeks. (ACNielsen 12 weeks ending 3/20/10; Food/Drug/Mass+Wal-Mart).

Truvia(TM) spoonable comes in an attractive jar that is reminiscent of a sugar bowl and is recyclable. The container can be repurposed to store small items at home, work or school.

Truvia(TM) natural sweetener sprinkles like sugar, has a crystal form, and a clean sweet taste. One teaspoon of Truvia(TM) spoonable is equivalent to the sweetness of 2 1/2 teaspoons of sugar. A full conversion chart as well as recipes for beverages, smoothies and baked goods is available at www.truvia.com.

Truiva(TM) spoonable is the equivalent in servings of an 80-count box of Truvia(TM) natural sweetener and will be available nationally at grocery retailers with the suggested retail price of $6.99.

Truvia(TM) rebiana as a natural sweetener ingredient is driving growth and bringing innovation to food and beverage companies. In this new sweetness category, Cargill and its partners have been “first” to introduce products such as beverages, yogurt, ice cream and confectionary with Truvia(TM) rebiana. More than 100 food and beverage companies are actively partnering with Cargill to develop new products with multiple launch timelines in 2010. Truvia(TM) rebiana is currently used in the following products: Glaceau vitaminwater10(TM) and vitaminwater zero(TM), Coca Cola Sprite® Green(TM), Odwalla® Reduced-Calorie Quencher, Kraft Crystal Light Pure Fitness, Kraft Nature’s Splash®, True® Lemon Naturally Sweet, All Sport Naturally Zero(TM), Hansen’s® Natural Lo-Cal Juices, Blue Sky® Free Sodas, Minute Maid Premium® Pomegranate Tea, Breyers YoCrunch® 100 Calorie Pack, Velamints breath mints and Dippin’ Dots Chillz(TM). In France, Truvia(TM) rebiana can be found in Coca Cola Fanta Still® juice drink and Eckes-Granini juice drinks under the Joker and Rea brands.

About Truvia(TM) natural sweetener tabletop and ingredient

Truvia(TM) tabletop sweetener is a great tasting, natural, zero calorie sweetener made with rebiana, derived from the best tasting part of the stevia leaf. Truvia(TM) natural sweetener is also an ingredient (rebiana) used to sweeten foods and beverages. For more information, visit www.truvia.com.

About Cargill

Cargill is an international provider of food, agricultural, financial and industrial products and services. Founded in 1865, the privately held company employs 138,000 people in 67 countries. Cargill helps customers succeed through collaboration and innovation, and is committed to applying its global knowledge and experience to help meet economic, environmental and social challenges wherever it does business. For more information, visit http://www.cargill.com.

    Press contacts
    Ann Clark Tucker                           Atalanta Rafferty
    Director                                   Executive Managing Director
    Marketing and Communications - Truvia(TM)  RF|Binder
    office: 952-742-4057                       office: 212-994-7511
    ann_tucker@cargill.com                     atalanta.rafferty@rfbinder.com

SOURCE Cargill

Source: newswire

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