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Water Pik, Inc. Launches New Online Community

August 10, 2010

FORT COLLINS, Colo., Aug. 10 /PRNewswire/ — In an effort to educate and inform consumers, Water Pik, Inc., a global leader in personal healthcare products, today announced the launch of its new online community on Waterpik.com. Powered by Lithium Technologies, the online destination supports Water Pik’s entire portfolio of oral health, shower head and sinus health products and brings the company’s experts, consumers and industry experts together in one digital space.

The online community, found on the newly revamped Waterpik brand website, features innovative tools and content and offers a place where consumers can engage in conversations with dental and medical professionals and other community members. Users have an opportunity to interact with peers, ask questions, post comments and read industry blog postings. The site also includes a complete catalog of Water Pik’s entire portfolio of products.

“We know many of our consumers use online and social tools to interact with companies and it’s our goal to provide a site that is a helpful and valuable resource to consumers,” said Richard Bisson, President and CEO of Water Pik, Inc. “Through this community, we are providing our consumers with easy access to knowledgeable experts who can assist them with their questions and help them get the most out of their product experience.”

Last month, Water Pik unveiled the new look of the company website, www.waterpik.com, where visitors can easily navigate through three product sections including oral health, showerheads and sinus health, be introduced to the latest product innovations from Water Pik, check out informational videos and take advantage of current coupons and promotions.

For more information about Water Pik and its Lithium community, visit www.waterpik.com.

About Water Pik, Inc.

Water Pik is a leading developer, manufacturer and marketer of innovative personal healthcare products sold under the Waterpik® brand name. The Company has developed and introduced many products that are considered the first of their kind and have led to the formation of new markets, including the water flosser, power flosser and pulsating shower massage. With the number one recommended water flosser, the Waterpik® brand is one of the most trusted oral health brands of dental professionals throughout the world. The Company’s products are sold through a variety of channels, including mass-merchandisers, drug store chains and specialty retailers. Headquartered in Fort Collins, CO, the Company operates facilities in the United States, Canada and the United Kingdom. For more information, visit the Water Pik, Inc. Web site at www.waterpik.com.


    CONTACT:
    Nicolette Harrod
    Ketchum
    310-584-8318
    nicolette.harrod@ketchum.com

SOURCE Water Pik, Inc.


Source: newswire



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