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UK Booze Consumption Shows Biggest Drop In 60 Years

September 4, 2010

Britons, infamous for their binge-drinking, broke tradition last year with less alcohol consumption in the country, showing the biggest fall since 1948, according to industry figures Friday.

Health concerns and the recession brought on a six percent decline in 2009, becoming the fourth annual drop in five years, figures released by the British Beer and Pub Association (BBPA) showed.

Consumption of alcohol remained below the European Union average in Britain, BBPA said, which relied mainly on statistics from Britain’s taxes and customs agency.

The BBPA added, however, that 39 percent of British men and 31 percent of women still drank more than the recommended daily amount of alcohol.

“These figures will confound many pundits, as yet again they confirm that as a nation, we are not drinking more. Those who suggest otherwise need to focus on the hard facts,” said BBPA chief executive Brigid Simmonds in a statement.

As a whole, British drinkers are consuming 13 percent less booze than n 2004, the association said.

British authorities have long struggled to keep binge-drinking at a minimum. Many town centers have been made no-drinking zones of Weekend nights, and authorities have introduced so-called “continental style” moderate drinking habits.

The new coalition government has proposed minimum prices on alcohol to tackle the issue and is also set to toss out the country’s 24-hour drinking laws.

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