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BAND-AID® Brand Adhesive Bandages Partners With Designer Cynthia Rowley on ‘Dress Up’ Bandages

September 7, 2010

SKILLMAN, N.J., Sept. 7 /PRNewswire/ — BAND-AID® Brand Adhesive Bandages partners with renowned designer Cynthia Rowley to add fashion to the function of healing with the launch of limited-edition “Dress Up” Adhesive Bandages. Today, BAND-AID® Brand Adhesive Bandages launches www.thebandaidlist.com, where consumers nationwide can enter for their chance to win the highly sought after product.

(Photo: http://photos.prnewswire.com/prnh/20100907/NY60484 )

(Photo: http://www.newscom.com/cgi-bin/prnh/20100907/NY60484 )

Through TheBandAidList.com, the makers of BAND-AID® Brand Adhesive Bandages will give away tins of BAND-AID® Brand by Cynthia Rowley Adhesive Bandages to 250 lucky winners over a period of five weeks. These limited-edition BAND-AID® Brand by Cynthia Rowley Adhesive Bandages come in a collector’s edition tin and are available in fourteen designs–including lace, sequins, gems, gold chains and even a complete runway show. Consumers will be able to share with friends this opportunity to get this must-have accessory for fall wardrobes. The “Dress Up” Bandages, introduced in late August, are already a hit and have generated great enthusiasm among shoppers and media.

“It’s exciting to have the opportunity to design an iconic piece of imagery–the BAND-AID® Brand Adhesive Bandage–and treat it like a little work of art,” said Cynthia Rowley.

“While the BAND-AID® Brand Adhesive Bandage, and specifically our decorated adhesive bandages, have always been very popular with kids, we’ve seen increased interest from adult consumers who are looking for a stylish way to ‘Dress Up’ cuts during the healing process,” said Bryant Ison, Senior Brand Manager, BAND-AID® Brand Adhesive Bandages. “Cynthia Rowley has been a great partner in lending her creativity to help us bring this category into the limelight for adults in the U.S., and having Cooper-Hewitt onboard makes the project even more special.”

The bandages are also available for a limited time at Cynthia Rowley stores, CynthiaRowley.com and at The Shop at Cooper-Hewitt, for a retail price of $9.99. A donation from the project will benefit Design Ignites Change, an organization that engages high school and college students in multidisciplinary design and architecture projects that address pressing social issues in their own communities. Proceeds from the sale at The Shop at Cooper-Hewitt will benefit the museum’s programs.

“As a museum that champions great design and its impact on daily life, Cooper-Hewitt is excited to feature the BAND-AID® Brand by Cynthia Rowley Adhesive Bandages in The Shop,” said Caroline Baumann, Associate Director of the museum.

BAND-AID® Brand Adhesive Bandages will also serve as lead sponsor at the Cynthia Rowley Spring 2011 runway show at Lincoln Center on September 11, 2010 during New York Fashion Week

About BAND-AID® Brand Adhesive Bandages

BAND-AID® Brand Adhesive Bandages have long been a staple in a family’s first-aid kit as a source of comfort and protection. And, as the brand has expanded over the years, so too has the technology and innovation behind it. BAND-AID® Brand has moved from offering strictly bandages to becoming a brand that offers a wide variety of products to meet the diverse needs of today’s active families and their lifestyles. For more information visit www.band-aid.com.

About Cynthia Rowley

The Cynthia Rowley collection of clothing, accessories, beauty, baby, books, active-wear, shapewear, patterns, tools and more is sold in better department, specialty and online stores, as well as in approximately 60 Cynthia Rowley shops around the world. Cynthia has been honored with the prestigious womenswear award from the Council of Fashion Designers of America and is frequently seen on TV programs like “Project Runway” and the “Today Show.” She is a mother to two young daughters. For more information, visit www.cynthiarowley.com.

About Cooper-Hewitt, National Design Museum

The Smithsonian’s Cooper-Hewitt, National Design Museum is the only museum in the nation devoted exclusively to historic and contemporary design. The museum presents compelling perspectives on the impact of design on daily life through active educational programs, exhibitions and publications. Founded in 1897 by Amy, Eleanor and Sarah Hewitt–granddaughters of industrialist Peter Cooper–as part of the Cooper Union for the Advancement of Science and Art, the museum has been a branch of the Smithsonian since 1967.

The museum’s national education programs include Design Directions, a series of free design-education programs for New York City high-school students; Smithsonian Design Institute, a program for educators and designers to share strategies for engaging K-12 students in the design process; and City of Neighborhoods, a community-based design education and advocacy program, which aims to foster civic engagement and apply design education to a neighborhood context.

The Shop at Cooper-Hewitt places special emphasis on products related to the museum’s exhibitions, programs and permanent collection, and serves as a unique enclave for design and architecture publications. The Shop at Cooper-Hewitt not only complements the visitor experience, but it is also a top destination for design-savvy consumers.

For more information, visit www.cooperhewitt.org.


    CONTACT:     Edwige Buteau (for BAND-AID(R) Brand Adhesive Bandages)
                 212-994-7517
                 Edwige.Buteau@rfbinder.com

    CONTACT:     Michelle Finocchi
                 Cynthia Rowley
                 212.242.0847 x402
                 mfinocchi@cynthiarowley.com

    CONTACT:     Cooper-Hewitt
                 Laurie Olivieri
                 212-849-8420
                 CooperHewittPress@si.edu

SOURCE BAND-AID(R) Brand Adhesive Bandages


Source: newswire



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