Hellmann’s® and Best Foods® Mayonnaise are Swapping Sandwiches for a Cause

September 14, 2010

ENGLEWOOD CLIFFS, N.J., Sept. 14 /PRNewswire/ — Just in time for back to school, celebrity chef Bobby Flay and actress/mom Lori Loughlin are teaming up with Hellmann’s® and Best Foods® Mayonnaise to help re-launch Hellmann’s® virtual Sandwich Swap ‘n’ Share on the Facebook® application (Facebook.com/Hellmanns). This virtual version of the beloved school lunch ritual of swapping sandwiches will benefit Share Our Strength®, the leading non-profit organization ending childhood hunger in America.

“Sandwiches are a lunchtime staple in my family throughout the school year – and beyond,” says Flay. “I’m always trying new sandwich recipes incorporating real, simple ingredients such as Hellmann’s(®) Real Mayonnaise, made with eggs, oil and vinegar. Now Hellmann’s(®) Sandwich Swap ‘n’ Share application is bringing my real life passion online with a fun, interactive Facebook(® )activity that also helps people donate to a worthy cause.”

When people visit Hellmann’s® Page on Facebook®, they’ll have the opportunity to create a sandwich on the application and, for every sandwich built, Hellmann’s® will make a donation to Share Our Strength®. What’s more, when they share a sandwich with a friend, an additional donation will be made as part of Hellmann’s® $75,000 commitment to support Share Our Strength®. “It’s a win/win proposition for America’s sandwich lovers – the chance to do good and feel good, all while building your favorite virtual sandwich,” says Loughlin. “What could be easier and more fun than that?”

“We’re so excited to be working with Bobby and Lori, bringing the idea of swapping sandwiches to life through an interactive program that also supports Share Our Strength®,” says Melissa Weingarten, Hellmann’s® and Best Foods® senior brand manager. “Bobby and Lori are also the perfect duo to share tips and expert advice with moms looking to prepare simple and delicious meals for the entire family. Hellmann’s® Real Mayonnaise is a great way to add delicious taste and texture to any sandwich, after-school snack or dinnertime meal in addition to Hellmann’s Light®, which has half the fat and calories of Hellmann’s® Real mayonnaise, and is made with 100 percent cage-free eggs.”

Visit Facebook.com/Hellmanns to create a virtual sandwich. For videos, tips and recipes from Bobby Flay and Lori Loughlin go to Hellmanns.com.

About Unilever North America

Unilever works to create a better future every day. We help people feel good, look good and get more out of life with brands and services that are good for them and good for others. Each day, around the world, we serve over two billion consumers. In the United States, Canada and the Greater Caribbean (Trinidad & Tobago, Dominican Republic, Puerto Rico) the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Blue Band, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann’s, Klondike, Knorr, Lipton, Omo, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating nearly $10 billion in sales in 2009. For more information, visit www.unileverusa.com, www.unilever.ca, or www.unilevercaribbean.com.

About Share Our Strength

Share Our Strength(®),( )a national nonprofit, is ending childhood hunger in America by connecting children with the nutritious food they need to lead healthy, active lives. Through its No Kid Hungry(TM) campaign–a national effort to end childhood hunger in America by 2015–Share Our Strength ensures children in need are enrolled in federal nutrition programs, invests in community organizations fighting hunger, teaches families how to cook healthy meals on a budget, and builds public-private partnerships to end hunger, both nationally and at the state level. Visit Strength.org to get involved in the No Kid Hungry campaign.

    Krystina Fisher, Weber Shandwick

SOURCE Unilever

Source: newswire

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