Diabetes and Hearing Loss: A Message Often Unheard

September 16, 2010

PLYMOUTH, Minn., Sept. 16 /PRNewswire/ — HearPO is proud to announce a National Strategic Partnership with the American Diabetes Association. This National Strategic Partnership will provide additional resources and avenues to educate people with diabetes, medical practitioners and the general public about the connection between diabetes and hearing loss.

HearPO, along with its sister companies, Miracle-Ear, Sonus, and the Elite Hearing Network, is the largest distributor of hearing aids and hearing services in the world. Together the American Diabetes Association and HearPO are working to locate and treat diabetic patients who, for whatever reason, have not been diagnosed or treated for existing hearing loss.

“We are pleased HearPO is joining with us to spread the word that there is a direct correlation between diabetes and hearing loss,” says Nash M. Childs, PE, Chair of the Board, American Diabetes Association. “More specifically, we’d like to educate older adults with diabetes, as this population faces many issues in managing their disease and through this relationship we’ll be able to provide additional tools and resources.”

Closing the Gap

Patients with diabetes are more than twice as likely as those without the disease to have hearing loss, according to a recent National Institutes of Health (NIH) study. More than 34 million Americans are affected by hearing loss, which can be fully corrected in 95% of all cases. Many of those affected are people with diabetes. HearPO and the American Diabetes Association are collaborating using several outreach methods to encourage people to be tested and treated where necessary.

“We are thrilled to be a National Strategic Partner of the American Diabetes Association, and embrace the opportunity to significantly improve the lives of so many people with diabetes,” says Michele Fusco, Senior Vice President of Medical Business Operations. “HearPO’s national awareness campaign will allow us to focus the efforts of our Sonus and HearPO consumer brands to proactively educate and assist an often unrecognized and underserved segment of the population. Together we will make significant strides toward literally transforming the quality of life for millions of Americans.”

Education and Treatment

HearPO and the Association have outlined the following methods to better educate and target diabetic patients suffering from untreated hearing loss:

  • HearPO will offer testing sites and educational seminars in conjunction with the 2011 American Diabetes Association EXPO season which draws roughly 70,000 participants, particularly those living with diabetes.
  • “Diabetes & Older Americans” Educational Booklet (Available Spring 2011)
    • The booklet will focus on the broad health needs of older adults diagnosed with diabetes. This educational resource will also spread awareness about the incidence of hearing loss among Americans with diabetes.
  • Diabetes.org
    • This Association website, with 48,000 unique visitors daily, will now feature expanded content about hearing loss as a complication of diabetes. One of the featured topics will include hearing impairment and strategies for dealing with it. Specifically, the Association will provide a link from the “Treatment & Care” page to the newly added information related to hearing impairment.
    • Users on the Association site will also be linked to the HearPO’s locator function to learn where they can get a hearing screening and take part in HearPO discount programs.
    • The Association will offer visitors on the site the opportunity to download a PDF version of the “Diabetes & Older Americans” Educational Booklet, or the chance to request a copy by calling 1-800-DIABETES.

For interview opportunities, or to learn more about the American Diabetes Association and HearPO relationship, please contact Michael Deering at 952-944-1319/michael@superstarpr.com or Noah Rouen at 612-419-6909/noah@rouengroup.com.


HearPO is a subsidiary of Amplifon. Based in Italy and founded in 1950, Amplifon is a multinational company and the largest distributor of hearing aids and hearing services in the world. Amplifon entered the U.S. in 1999 and has since become the worldwide leader helping tens of millions of people in North America alone. Through a powerful combination of innovative products, superior customer service and convenient locations, Amplifon continues its mission of restoring quality of life to those with hearing loss. Amplifon is the parent company to four of North America’s most prominent and respected providers of hearing instruments and services including Miracle-Ear, Sonus, HearPO, and the Elite Hearing Network. To learn more, please visit: www.amplifonusa.com


Source: newswire

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