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Asian American Stars Unite for ‘B HERE’ Campaign at Rutgers, September 27 and 28

September 20, 2010

NEW BRUNSWICK, N.J., Sept. 20 /PRNewswire/ —


              "B HERE" campaign comes to Rutgers campus - featuring art
    WHAT:     exhibit, live performances
              Up-and-coming Asian American dance, music and comedy
              stars join forces with Rutgers students for B HERE, a
              national campaign to raise awareness of hepatitis B.

             The B HERE campaign features two campus events:
              - Multi-media art exhibit showcasing perspectives on
              chronic hepatitis B, a life-threatening liver disease
              that disproportionately affects Asian Americans
              -Live performances from comedian Paul "PK" Kim of
              Kollaboration, singer/songwriters Clara C., Joseph
              Vincent, Jennifer Chung and Paul Dateh, and dance groups
              Quest Crew and Kaba Modern, who have been featured on
              MTV's America's Best Dance Crew

              Both events are FREE AND OPEN TO THE PUBLIC - but you must
              attend the art exhibit to obtain a ticket to the live
              performances.

    WHEN/
    WHERE:   Art Exhibit - Monday, September 27
             ----------------------------------
             Open from 10 AM - 5 PM
             Rutgers Student Center, Multipurpose Room
              126 College Avenue (at Morrell Street), located on the
              Rutgers University College Avenue Campus
              Street parking is available on College Avenue, Morrell
              Street and Senior Street

             Live Performances - Tuesday, September 28
             -----------------------------------------
             Doors open at 6 PM; Performance from 7 - 9 PM
              Mason Gross Performing Arts Center, Nicholas Music Center
              Concert Hall
              85 George Street, located on the Rutgers University
              Douglass College Campus
              Parking is available in Lot 74A, on George Street across
              from the Center

    NOTES TO
    EDITORS: Interviews Available
             --------------------
             - Paul "PK" Kim, comedian and founder of Kollaboration
             - Yuri Tag, dancer with Kaba Modern
             - Joseph Vincent, singer/songwriter/musician
             - Paul Dateh, singer/songwriter/musician
              -Dr. Danny Chu, community physician in New York City and
              hepatitis B expert

             Images Available
             ----------------
             - B HERE promotional materials
             - Examples of exhibit artwork
             - Photos of live performance acts

             Campaign Background
             -------------------
              Chronic hepatitis B is a serious liver disease that
              represents one of the greatest health disparities within
              the Asian American community.  Of the 2 million people
              living with hepatitis B in the United States, more than
              half are Asian American.  Alarmingly, as many as two-
              thirds of Asian Americans with hepatitis B don't know they
              are infected, which creates an urgent need for greater
              hepatitis B screening and education.  B HERE encourages
              young Asian Americans to become advocates within their
              communities, helping to raise awareness of this silent
              disease and to get themselves and their families tested
              for hepatitis B.  The campaign is sponsored by Gilead
              Sciences, a leading maker of medicines for chronic
              hepatitis B, with support from campus partner the Korean
              Students Association.

SOURCE B HERE Campaign


Source: newswire



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