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Smart Balance Introduces Lactose-Free, Fat Free Milk

October 4, 2010

PARAMUS, N.J., Oct. 4 /PRNewswire/ — Smart Balance, Inc. (Nasdaq: SMBL) is launching Smart Balance(TM) Lactose-Free Fat Free and Calcium milk, the latest addition to its popular line of enhanced milks and innovative heart healthier products.

The makers of Smart Balance created the lactose-free products to meet the needs of the estimated 50 million people in the U.S. who are lactose intolerant and cannot digest milk products.

“We are pleased to offer lactose-free milks which taste great and deliver on the Smart Balance promise of heart-healthier benefits,” said Chief Marketing Officer Greg Venner.

Like all of the fat free milks in the Smart Balance line of enhanced milks, the lactose-free milks have the rich, creamy taste of 2% without the saturated fat. Our new Smart Balance(TM) Lactose-Free Fat Free and Calcium milk has 75% more calcium and 20% more protein than whole milk. The added calcium is great for those who avoid dairy and have a hard time getting enough calcium for healthy bones.

Also available nationwide is Smart Balance(TM) Lactose-Free Fat Free and Omega-3s milk, which has the added benefits of Omega-3s as well as 20% more protein and 20% more calcium than regular milk. It provides an excellent source of heart-healthy EPA/DHA Omega-3s (32 mg per serving, 20% of the 160 mg daily value).

About Smart Balance, Inc.

Smart Balance, Inc. (Nasdaq: SMBL) is committed to providing superior tasting heart healthier alternatives in every category it enters by avoiding trans fats naturally, balancing fats and/or reducing saturated fats, total fat and cholesterol, and/or by incorporating ingredients that consumers may be missing in their diets. The company markets the Smart Balance® line of products, which include Smart Balance® Buttery Spreads, Sticks, Milks, Sour Creams, Peanut Butter, Microwave Popcorn, Cooking Oil, Mayonnaise, Non-Stick Cooking Spray and Cheese, and also markets natural food products under the Earth Balance® brand and healthier lifestyle products under the Bestlife(TM) brand.

For more information about Smart Balance, Inc., Smart Balance® products and the Smart Balance(TM) Food Plan, please visit www.smartbalance.com.

SOURCE Smart Balance, Inc.


Source: newswire



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