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Supporting an Important Cause Never Tasted So Good

October 4, 2010

OAKLAND, Calif., Oct. 4 /PRNewswire/ — Supporting an important cause never tasted so good! The SKINNY COW(TM) and DREYER’S SLOW CHURNED Light Ice Cream brands are teaming up to make a $25,000 donation to a very worthy organization. Throughout the month of October, look for the pink ribbon on limited edition packages of DREYER’S SLOW CHURNED Light Vanilla Ice Cream and SKINNY COW Vanilla Ice Cream Sandwiches. Purchasing the pink ribbon-adorned packages supports the brands’ donation to the National Breast Cancer Foundation, Inc., (NBCF), an organization dedicated to extending women’s lives through education about breast cancer and early detection.

“Both the DREYER’S SLOW CHURNED and SKINNY COW brands are committed to providing better for you, delicious snacking choices for women and their families,” says Allyson Richards, Shopper Marketing Manager for Dreyer’s Grand Ice Cream. “Now, in addition to offering ice cream and frozen snacks with less fat and fewer calories, we are proud to make a donation of $25,000 to NBCF to support their efforts toward early detection of the disease and assistance to women afflicted with breast cancer.”

“We are proud to partner with DREYER’S SLOW CHURNED and the SKINNY COW,” says Janelle Hail, NBCF Founder & CEO. “DREYER’S SLOW CHURNED and SKINNY COW brands help encourage a healthy lifestyle. Their support and commitment to excellence will help NBCF save lives by providing mammograms for those in need.”

The pink ribbon packages of DREYER’S SLOW CHURNED Vanilla Light Ice Cream and the SKINNY COW Vanilla Ice Cream Sandwiches are available at major retailers nationwide*. The special pink ribbon packaging is only available through the end of October, so hurry to support the cause and enjoy a delicious frozen snack.

*pink ribbon packaging of DREYER’S SLOW CHURNED Vanilla Light Ice Cream not available in Indiana, Kentucky, North Carolina, South Carolina, Tennessee, Georgia, Alabama, Mississippi, Arkansas, Missouri, Florida and Texas. The Skinny Cow pink ribbon packing is available in all 50 states.

About the National Breast Cancer Foundation, Inc.

Recognized as one of the leading breast cancer organizations in the world, NBCF’s mission is to save lives through early detection and to provide mammograms for those in need. NBCF provides Help for Today…Hope For Tomorrow® through its National Mammography Program, Early Detection Plan®, MyNBCF online social community, and breast cancer research programs. For more information about NBCF, visit www.nbcf.org.

About Dreyer’s Grand Ice Cream, Inc.

Dreyer’s Grand Ice Cream, Inc. is a division of Nestle USA, which is owned by Nestle S.A. of Vevey, Switzerland the world’s largest nutrition, health and wellness company. Dreyer’s manufactures, markets and distributes a full spectrum of ice cream and frozen snacks. The company’s premium products are marketed under the Dreyer’s brand name throughout the Western states and Texas, and under the Edy’s® brand name throughout the remainder of the United States. Brands manufactured or distributed by Dreyer’s in the United States include Dreyer’s/Edy’s® Grand, Slow Churned®, Dibs®, MAXX, Fruit Bars, Nestle Crunch®, Drumstick®, Butterfinger®, Toll House®, Push-Up®, Delicias, Frosty Paws®, Eskimo Pie®, Skinny Cow(TM) and Haagen-Dazs®. Internationally, the Dreyer’s brand extends to select markets in the Far East and the Edy’s brand extends to the Caribbean and South America. For more information on the company, please visit www.dreyersinc.com.


    CONTACT:
    Kim Goeller-Johnson
    Dreyer's Grand Ice Cream, Inc.
    510-601-4211
    Kim.Goeller-Johnson@dreyers.com

SOURCE Dreyer’s Grand Ice Cream, Inc.


Source: newswire



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