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Florida Company SmartNutra, Inc Releases Breakthrough Formula For Treating Superlice

December 1, 2010

SmartNutra, Inc recently announced the release of its updated formula for Clearlice that is part of its all-natural, comprehensive lice and nits treatment system. This new formula is the latest result of an ongoing, worldwide search for the most powerful, natural ingredients to use in eliminating even the most troublesome, recurring head lice and nits.

Boca Raton, FL (Vocus/PRWEB) November 30, 2010

Florida based company, SmartNutra, Inc. recently announced the release of its updated Clearlice̢Ң formula that is part of its all-natural, comprehensive lice and nits treatment system. This new formula is the latest result of an ongoing, worldwide search for the most powerful, natural ingredients to use in eliminating even the most troublesome, recurring head lice and nits. This product is designed to work better than store-bought brands without the use of harsh chemicals.

Clearlice’s original formula was created by Howard P. Shector in 2008, with the aid of a chemist, to solve a specific case of head lice ““ that of Shector’s son. Shector and his wife had tried everything they could for three months in battling the head lice, but without success.

In desperation, Shector made it his goal to find a solution. His industry research showed that many of the available over-the-counter and prescription head lice products were overly harsh and the head lice, known today as “super lice”, were developing an immunity to the products’ strong insecticides.

“It only takes 3-5 years for a head louse to adapt to a new product, despite claims to the contrary by the manufacturers,” noted Shirley C. Gordon, an associate professor at Florida Atlantic University, who studies persistent head lice.

Shector explains, “Lice cannot become immune to Clearlice because it uses a different mechanism of “attack.” Its natural ingredients break open the protective shells of the lice and nits (lice eggs). Without these shells, the lice and nits can’t survive. One has to kill both the lice and nits to truly solve the outbreak.”

Shector added, “Head lice are more than a physical problem. Outbreaks can have profound psychological repercussions for victims and their families, as well. A common misconception is that people with lice must be “dirty,” which encourages people to hide cases. In fact, the U.K.’s National Health Service and many American health agencies have reported that lice actually prefer clean hair to dirty hair, due to the ease in attaching eggs to clean strands.”

Because of his first-hand experience in battling head lice, Shector wanted to create a family-oriented company that went out of its way to provide a great product that was highly effective along with superior customer service.

Shector observes: “As a parent myself, it is my mission and my passion to help parents win the war against head lice without using harsh chemicals that are not only ineffective, but also totally unnecessary, and potentially dangerous.”

Day or night, callers can usually speak to a live, friendly expert at Clearlice who is available to help people through their head lice ordeal.

Given all the claims about head lice products, consumers can become skeptical. Clearlice encourages consumers to read its website testimonials from satisfied customers.

About Smart Nutra Inc.

Smart Nutra Inc., a Florida-based company, researches and develops non-toxic, natural products for children and adults that do not use any harsh chemicals, poisons, or potentially dangerous ingredients.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebclearlice-news/head-lice-treatment/prweb8010633.htm


Source: prweb



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