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Filmmakers Suggest We Are Killing Ourselves with Overwork

December 8, 2010

Two filmmakers set out to inform the public about karoshi– an epidemic of death and illness caused by overwork.
The same occupational risk factors that have been scrutinized in Japan are also killing Americans. The film’s experts will shed light on companies and individuals who are proactive in stopping this problem.

Salt Lake City, UT (PRWEB) December 7, 2010

Genesis Media has teamed up with the Thought Leadership Institute, Corpus Operis and Creelman Research to produce a documentary about the costly health risks of overwork and the overwhelming benefits of integrated corporate wellness programs.

“Karoshi and the Ethic of Work,” a feature documentary film, explores how the changing paradigm of work is affecting our lives. KarÃ…Âshi (“death from overwork”) is a term used to describe sudden occupational death in Japan. Filmmakers Trevor Hill and Michael Potter propose that the same phenomenon occurs in the U.S., where it is simply miscategorized as a naturally-occurring “heart attack” or any number of other chronic illnesses.

As society becomes increasingly sedentary, the film makes a powerful statement about the current state of corporate and personal wellness. The filmmakers suggest that it is imperative for business leaders and individuals to act on the emerging data that clarifies the current health/workforce risks and the overall benefits of a more balanced workforce.

The American Journal of Health Promotion reports that 70 percent of health care costs in the U.S. are preventable, while the Milken Institute Report states that nearly 67 percent of American adults are officially classified as overweight or obese. The European Heart Journal reported this May that working just two hours of overtime per day increases a person’s risk of heart disease by 60 percent. Hill and Potter intend to address this critical societal issue head-on in their film.

This film will visually and culturally juxtapose major cities in the U.S. with Tokyo, taking us on an experiential journey of the evolving practice of workforce wellness, interviewing everyday people, experts and academics on relevant issues. The film will be informative, eye-opening, and hopeful in its approach to combating the negative impact of overwork in the 21st century.

The filmmakers are utilizing Kickstarter.com to raise adequate production funds. Hill and co-producer Tyler Bastian recently raised more than $9,000 in finishing funds on Kickstarter for their feature documentary, “Rise.”

Kickstarter describes itself as “a new way to fund creative ideas and ambitious endeavors.” Hill describes the service as a way to “professionally engage friends, family, and strangers with creative projects via social media in the spirit of pre-commerce.” He continues, “It’s a much different philosophy than asking for investments or donations. Kickstarter is the perfect way for artists and entertainers to promote themselves and raise social capital.”

On Kickstarter, Hill and Potter offer to pre-sell special edition, signed DVDs and exclusive digital downloads of the film as well as other ‘rewards’ in exchange for financial support. As Kickstarter explains it, “every Kickstarter project must be fully funded before its time expires or no money changes hands.” The Karoshi team has until December 22nd, 2010 to raise $10,000 or it will not receive the financing it needs to finish producing the documentary.

Interested parties may watch the trailer, read more about the film and make individual or corporate contributions at Kickstarter.com. Hill believes that participation in the film as a positive corporate case study is an excellent opportunity to position their organization as a thought leader in wellness, talent acquisition, people management, and employment branding.

For more information, please visit the following web site: http://www.kickstarter.com/projects/genesismedia/karoshi-and-the-ethic-of-work

or contact Trevor Hill at 801-833-2224.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebfilms/karoshi-the-ethic-of-work/prweb4869844.htm


Source: prweb