Manhattan Research Reveals Leading Physician-Ranked Pharmaceutical Websites

NEW YORK, Aug. 4 /PRNewswire/ — Fueled by the dramatic growth in physician reliance on the Internet for pharmaceutical information overall over the past four years, utilization of sites offered by pharmaceutical and biotech companies continues to surge among U.S. physicians. Manhattan Research today announced the leading online destinations for physicians as part of its latest physician research service, titled “ePharma Physician(R) v5.0: The Future of Professional eMarketing” — an advisory service focused on physicians’ usage and opinions of online pharmaceutical information resources.

For the fourth consecutive year, Manhattan Research has determined the leading pharmaceutical corporate and product websites based on the number of U.S. physicians visiting these destinations and their satisfaction with the content and services offered. Physicians are increasingly utilizing a wide range of online resources from pharmaceutical and biotech companies and frequency is being driven by ongoing improvements in the breadth, depth, and quality of online offerings.

Market share for leading corporate and product sites was calculated using the total number of U.S. physicians visiting websites, compared with their frequency of visiting specific online destinations. A free webinar is scheduled for August 11, 2005 at 11am (EDT) to review these and other key insights from Manhattan Research’s recent release of ePharma Physician(R) v5.0 — see registration details below.

   Top 5 Corporate Pharma Websites 2005   Ranked by Number of U.S. Primary Care Physician Visitors    Rank       Product    Market Share (Among Those Visiting Corporate Sites)    1         Pfizer     50%    2         Merck      44%    3         Lilly      25%    4         GSK        24%    5         Novartis   22%   Source: ePharma Physician(R) v5.0, Manhattan Research, LLC    Top 5 Pharma Product Websites 2005   Ranked by Number of U.S. Primary Care Physician Visitors    Rank       Product    Market Share (Among Those Visiting Product Sites)    1         Advair     18%    2         Allegra    15%    3         Singulair  12%    4         Crestor    12%    5         Pulmicort  11%   Source: ePharma Physician(R) v5.0, Manhattan Research, LLC   

ePharma Physician(R) v5.0 reveals the relevant market share for 35 leading corporate pharmaceutical websites, including: Abbott Labs, Novartis, Johnson and Johnson, Sanofi-Aventis, Becton Dickinson (BD), Roche, Centocor, TAP, Bayer, Wyeth, Boehringer Ingelheim, BMS, 3M, Ortho-McNeil, Takeda, Genzyme, Solvay, Teva, Astellas, Janssen, Purdue, Watson, Novo Nordisk, Organon, Berlex, Forest, Shire, Merck, Pfizer, Lilly, AstraZeneca, GlaxoSmithKline, Schering, Baxter, Genentech, and Amgen.

Furthermore, the study shows the relevant market share for 125+ leading pharmaceutical product websites, including: Plavix, Lunesta, Vytorin, Actonel, Botox, Abilify, Aranesp, Concerta, Adderall, Humira, Avelox, Provigil, Aldara, Peg-Intron, Restasis, Risperdal, Levaquin, Flomax, Copaxone, Seasonale, Viread, Keppra, Lupron, Avonex, Reyataz, Kaletra, Neulasta, Rebif, and Avapro (a partial list of product sites analyzed).

In addition to the use of online destinations by primary care physicians, the following specialist segments were included in the research: Allergy and Immunology, Cardiology & Cardiovascular Surgery, Dermatology, Emergency Medicine, Endocrinology, Gastroenterology, Infectious Disease or HIV, Nephrology, Neurology, OB/GYN, Oncology (Hematology and Medical), Ophthalmology, Psychiatry, Pulmonology, Rheumatology, Surgery – (General & Orthopedic), and Urology.

Topics Covered in ePharma Physician v5.0

The ePharma Physician(R) v5.0 strategic research and advisory service reveals insight into the following:

   – Pharmaceutical information channel mix (online and offline sources)   – Frequency of using pharmaceutical and treatment information resources     online   – Use of the online channel in response to offline drivers and prompts   – Online media mix and promotional response curves   – Medically relevant blogs and podcasting (utilization, content, and     authoring)   – Search engine usage, satisfaction, and access patterns   – Pharmaceutical and biotech customer service portals   – The competitive landscape among corporate and product sites (reach and     relevance)   – Electronic detailing utilization by types of program, satisfaction,     effectiveness, and future interest   – The competitive landscape of electronic detailing vendors    Webinar August 11  

To request an invitation to an exclusive free webinar discussing highlights of the ePharma Physician(R) v5.0 research, please contact Manhattan Research by visiting http://www.manhattanresearch.com/epp.htm.

    DATE: August 11, 2005 at 11:00-11:30am (EDT)    SPEAKERS: Meredith Abreu, VP Research & Mark Bard, President    Availability & Access  

Complete findings and analysis from ePharma Physician(R) v5.0 are immediately available to Manhattan Research clients. For additional information please visit http://www.manhattanresearch.com/epp.htm or contact Erica Alexander at 212.255.7799.

    MEDIA CONTACT:    Erica Alexander    Manhattan Research, LLC    212.255.7799    ealexander@manhattanresearch.com  

Manhattan Research

CONTACT: Erica Alexander, Manhattan Research, LLC, +1-212-255-7799,ealexander@manhattanresearch.com

Web site: http://www.manhattanresearch.com/http://www.manhattanresearch.com/epp.htm