skoopz® Launches Social Media Campaign to Raise Money for Juvenile Diabetes Research Foundation

January 5, 2011

skoopz® Launches Social Media Campaign to Raise Money for Juvenile Diabetes Research Foundation

Maker of all-natural sugar substitute hopes fundraiser will ring sweet note

Atlanta (Vocus/PRWEB) January 04, 2011

Atlanta-based skoopz®, the all-natural sugar substitute with no aftertaste, is hoping to help the Dallas Chapter of the Juvenile Diabetes Research Foundation (JDRF) reach a “sweet note” with donations. This January, skoopz will donate 10 percent of all of its online orders for the month to JDRF.

“It’s our way to help raise money for a great cause. Diabetes is on the rise, and we want to make an impact in the fight against this disease,” said Jim Highsmith, Co-founder and President of skoopz.

According to a study by UnitedHealth Group’s Center for Health Reform and Modernization, more than half of all Americans could have diabetes or pre-diabetes by the year 2020. JDRF is the leading charitable funding source for, and advocate of, type 1 diabetes research worldwide. Type 1 diabetes occurs when the body’s immune system attacks and destroys certain cells in the pancreas, affecting insulin production.

“skoopz was created to be a natural, healthy alternative to sugar. My sister was diagnosed with type 1 diabetes, so it was important to me personally to create a sweetener that would be diabetic-friendly,” added Highsmith. “The relationship with JDRF is a natural fit for our company. We’re hoping this campaign raises a lot of money for the cause.”

All online orders place during January, 2011 at http://www.skoopznatural.com will apply to the JDRF donation drive. To help spread the word, the JDRF Greater Dallas Chapter will be sending out email communications to its donor base. In addition skoopz will be posting reminders to its Facebook friends and Twitter followers. A 50-count box of skoopz is $3.59 per box and the 100-count box of skoopz is $7.00. Consumers can also send a message to JDRF along with their purchase. To do so, simply write your message in the comments section of the order, and the message will be sent along with the donation.

About skoopz®

skoopz® is the all-natural, economically-priced sweetener that offers consumers satisfaction without compromise. skoopz is made from a proprietary blend of all-natural ingredients, making it a perfect option for consumers seeking a no-calorie, chemical-free alternative to sugar. skoopz is owned by Atlanta-based MySkoopz, Inc., a company committed to producing and distributing high-quality, all-natural products which are part of a healthy diet. To determine if skoopz is available at a retail location in your market ““ or to purchase skoopz online ““ visit http://www.skoopznatural.com. You can also follow skoopz® on Twitter and Facebook.    

About JDRF

JDRF is a leader in setting the agenda for diabetes research worldwide, and is the largest charitable funder of and advocate for type 1 diabetes research. The mission of JDRF is to find a cure for diabetes and its complications through the support of research. Type 1 diabetes is an autoimmune disease that strikes children and adults suddenly, and can be fatal. Until a cure is found, people with type 1 diabetes have to test their blood sugar and give themselves insulin injections multiple times or use a pump – each day, every day of their lives. And even with that intensive care, insulin is not a cure for diabetes, nor does it prevent its potential complications, which may include kidney failure, blindness, heart disease, stroke, and amputation. To help improve the lives of people with type 1 diabetes while working toward a cure, one of JDRF’s research goals is to support research to develop products that can dramatically improve blood glucose control in people with type 1 diabetes so they can live healthier lives with less risk of developing disease-related complications.

Since its founding in 1970 by parents of children with type 1 diabetes, JDRF has awarded more than $1.5 billion to diabetes research, including more than $107 million last year. More than 80 percent of JDRF’s expenditures directly support research and research-related education. For more information about the JDRF Greater Dallas Chapter, please visit http://www.jdrfdallas.org.


For the original version on PRWeb visit: http://www.prweb.com/releases/prwebskoopz/jdrf/prweb8043787.htm

Source: prweb

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