Miss Elaine’s Heartmade Launches New Ecommerce Site
Bodycare company launches ecommerce website where customers can review and purchase all-natural soaps, bath salts and other products.
Ashtabula, OH (Vocus/PRWEB) January 12, 2011
Elaine Shelly says she started the company after years of research and many formulating experiments.
“I became curious about bodycare products several years ago after a friend told me that she didn’t use lotions that contained propylene glycol, a petroleum product that is used as a moisturizer.”
Elaine says she started reading the labels of bodycare products and was surprised to find that most of her favorite products contained propylene glycol and other petroleum products such as mineral oil. The use of petroleum products is so pervasive that the only solution for her was to start making her own bodycare products. In developing all-natural products, she found that she could use plant-based oils to achieve skin that is clean, healthy and moisturized. The research also yielded methods of using plants and roots for coloring products and the essential oils from plants for fragrance.
“There were wonderful books and online resources to help me. I read tons of books and talked to people online. I was ready to start making experimenting with soaps, but then I became ill.”
Elaine, who lives with multiple sclerosis, was undeterred by an acute exacerbation of the illness. While she recovered at Heather Hill, a rehabilitation hospital in Ohio, she used her time to continue her research.
“I spent most of my days there exercising in physical and occupational therapy to regain strength,” Elaine says. “In my free time, I would read. Finally, when I was strong enough, I made my first batch of soap at Heather Hill.”
Since soapmaking requires upper body strength and dexterity, Elaine says, her occupational therapist at Heather Hill was enthusiastic about her project. The hospital offers community reintegration or simply put, a field trip, for patients. At Elaine’s request, occupational therapists helped her organize a trip with other patients to a local craft store, where she purchased more supplies to help with her endeavor.
“I guess I am living proof of the quote, “˜A little bit of illness is good for you.’” Elaine says.
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