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thinkThin’s Explosive Growth Drives Increase in Specialty Retail Presence With Natural Protein Bars

January 17, 2011

VENTURA, Calif., Jan. 17, 2011 /PRNewswire/ — thinkproducts, creators of the thinkThin® family of deliciously natural protein bars, today announced plans to increase its distribution across specialty retail markets at the Winter Fancy Food Show 2011 in San Francisco. The thinkThin portfolio has experienced explosive growth as the only high protein, gluten free, low to no sugar natural weight management product line available in the market.

Capitalizing on a 51 percent increase in sales in 2010, thinkThin is expanding further into grocery, drug and natural channels, while focusing on the specialty segments of gyms, spa’s, hotels and airlines nationwide with two premier brands: the no. 1 selling, zero sugar, gluten free thinkThin protein bar; and the newly created thinkThin Crunch whole nut bar with 70 percent less sugar and 80 percent more protein than other fruit and nut bars on the market.

“Consumers across the country continue to respond to our superior nutritional profile, and we owe it to them to make our healthy, on-the-go products more widely available in 2011,” said Lizanne Falsetto, president and CEO of thinkproducts. “The Winter Fancy Food Show offers the perfect platform for us to showcase our thinkThin family of deliciously natural nutrition products as we increase the rollout of our line to additional specialty retailers.”

thinkThin will exhibit its entire product line at the NASFT Winter Fancy Food Show at the Moscone Center in San Francisco from January 16 to January 18, 2011 at Booth no. 1656 in the North Hall.

“The thinkThin approach stands out on the shelf and we’re pleased to offer our consumers a whole new way to think about nutrition,” said Gene Rathswohl, category manager at Henry’s Farmers Markets. “thinkThin’s uncompromising commitment to high protein, low to no sugar and gluten free is well timed and in tune with today’s savvy consumer.”

About thinkThin®

thinkThin® has created a whole new way to think about nutrition through an uncompromising focus on natural ingredients that support overall health and wellness. The company’s entire product line builds upon a delicious and natural foundation while delivering the best nutritional profile of any weight management offering on the market. All thinkThin® products are based on three key nutritional principles: low to no sugar, high protein, and gluten free. The thinkThin® product family consists of natural, nutritious and convenient foods that include ten flavors of thinkThin® Protein Bars to satisfy the on-the-go, active lifestyle; four flavors of thinkThin® Bites, a 100-calorie perfectly portioned snack with five bars per box; and three flavors of thinkThin® Crunch, a low sugar mixed nut bar for the entire family. ThinkThin® is the ideal solution for people who “think” about what they eat and care about a healthier way of life. For more information on deliciously natural nutrition visit www.thinkproducts.com.


    Media Contact:
    Brad Thatcher, Thatcher+Co., 646-616-0116
    bthatcher@thatcherandco.com

SOURCE thinkproducts


Source: newswire