Issue of Fruit Juice Calories Solved By New Reduced-Sugar Cranberry Line Sweetened Naturally With Truvia(TM)

January 18, 2011

SPARTA, Mich., Jan. 18, 2011 /PRNewswire/ — Before today, health conscious consumers who value the health benefits and taste of cranberry juice, but desire lower sugar options, have been forced to choose between artificial sweeteners or watered-down juice products. Leading fruit juice company Old Orchard Brands (www.oldorchard.com) revolutionizes the juice aisle today with a new line of naturally-sweetened cranberry juice blends. Cranberry Naturals include only natural ingredients and 40% less sugar than traditional cranberry juice varieties.

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Cranberry Naturals feature a proprietary blend of Truvia(TM) brand natural sweetener and just a hint of natural sugar to create a naturally reduced-sugar juice with just 16 grams of sugar — about 50% less than the leading cranberry juice — and 70 calories per eight-ounce glass. Cranberry Naturals is available at leading grocery retailers across the nation in 64-ounce bottles that retail for $2.99.

“Consumers are looking to cut sugar and calories, and at the same time we’re seeing greater interest in all-natural sweeteners,” said Mark Saur, founder and president of Old Orchard. “That’s no longer a contradiction in terms. Cranberry Naturals include a proprietary blend of natural sweeteners to offer all of the flavor and health benefits of traditional cranberry juice blends, but with a fraction of the calories and sugar of traditional juices.”

Available in six flavors including, Classic Cranberry, Cranberry Blueberry, Cranberry Pomegranate, Cranberry Grape, Cranberry Apple and Cranberry Raspberry; the Cranberry Naturals line features no artificial colors, flavors or preservatives.

The American Heart Association (AHA) recommends choosing low-calorie beverages as a way to reduce sugar for a healthy daily diet. Currently, the AHA reports the average American consumes as much as four-times the recommended amount for healthy diets (as much as 22 teaspoons per day).

About Old Orchard Brands

Sparta, Mich.-based Old Orchard Brands is one of the fastest-growing fruit juice brands in the United States. Established in 1985, the company is currently the second-largest producer of fruit juice concentrates and fourth-largest manufacturer of bottled juice* in the United States. Old Orchard Brands currently produces more than 80 million 64-ounce bottles of fruit juice and 45 million 12-ounce canisters of frozen juice concentrates each year. Visit www.oldorchardjuice.com for more information.

*By sales volume in 64-ounce bottles

SOURCE Old Orchard Brands, LLC

Source: newswire

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