March 7, 2011

SodaStream Partners With Susan G. Komen for the Cure® in Fight Against Breast Cancer

AIRPORT CITY, Israel and CHICAGO, March 7, 2011 /PRNewswire/ -- SodaStream International, Ltd. (Nasdaq: SODA) today announced a new partnership with Susan G. Komen for the Cure®, the global leader of the breast cancer movement. SodaStream is introducing a Limited Edition Pink Fizz soda maker and will donate 5% of the retail sales price for each Limited Edition Pink Fizz sold from October 1, 2011 through December 31, 2012, in support of Komen for the Cure and its promise to save lives and end breast cancer forever. The Pink Fizz was unveiled today in Chicago at the International Home and Housewares Show.

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"It is an honor to be associated with Susan G. Komen for the Cure, an inspiring organization that has accomplished so much in the fight against breast cancer," stated Daniel Birnbaum, CEO of SodaStream. "We are proud to have created a charitable program through the new Pink Fizz soda maker, which will bring the message of Komen for the Cure to our consumers worldwide."

"SodaStream's Pink Fizz offers consumers a unique way to contribute to and feel a part of the important work Komen is doing to save lives and end breast cancer forever," said Margo K. Lucero, vice president, business development & partnerships for Susan G. Komen for the Cure. "When a woman dies of breast cancer every 69 seconds it's imperative that we fund critical research, spread awareness and educate women about breast health and breast cancer."

The SodaStream Fizz home soda maker is a countertop appliance designed with a modern, artistic style for a premium look, available in a variety of colors (white, black, green, metallic red and shiny blue), and now in Pink, to fit any kitchen atmosphere. The Fizz features the interactive Fizz Chip(TM) digital screen, a high-tech indicator designed to aid consumer understanding of their individual carbonation technique and usage. The patented Fizz Chip displays the amount of CO2 remaining in the carbonator (which powers the home soda maker) and also shows the strength of carbonation -- or "fizz" -- in the drink (light, medium or strong). This new technology enhances and adds value to the user experience in a manner never achieved before in the home carbonation industry.

About SodaStream

SodaStream manufactures home beverage carbonation systems, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 40,000 retail stores in 41 countries around the world. For more information on SodaStream, please visit the Company's website:

About Susan G. Komen for the Cure®

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure® and Komen 3-Day for the Cure®, we have invested more than $1.9 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit or call 1-877 GO KOMEN.

Forward Looking Statement

This release contains forward-looking statements, which express the current beliefs and expectations of management. Such statements are based on management's current beliefs and expectations and involve a number of known and unknown risks and uncertainties that could cause our future results, performance or achievements to differ significantly from the results, performance or achievements expressed or implied by such forward-looking statements. Important factors that could cause or contribute to such differences include risks relating to: our ability to expand into our target markets, including the United States; our ability to continue to develop or maintain our presence in retail networks; our ability to develop and implement production and operating infrastructure to effectively support our growth; the success of our marketing campaigns and media spending in terms of increased sales or increased product and brand name awareness; our ability to maintain our customer base in markets where we have an established presence; the risks associated with our reliance on exclusive arrangements for the distribution of our home beverage carbonation systems and consumables in each of the markets in which we use third-party distributors; our ability to compete effectively with other companies which currently offer, or may offer in the future, competing products; potential product liability claims if any component of our home beverage carbonation systems is misused; our ability to protect our intellectual property rights; our being found to have a dominant position in certain markets which may place limits on our ability operate; risks associated with our being subject to fluctuations in currency exchange rates; our potential exposure to greater than anticipated tax liabilities; our products being subject to extensive governmental regulation in the markets in which we operate; adverse conditions in the global economy which could negatively impact our customers' demand for our products; and other factors detailed in documents we file from time to time with the United States Securities and Exchange Commission. Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.

SodaStream Contact: Yonah Lloyd, Executive Director, Corporate Development and Communication, Phone: +972-3-976-2462, [email protected]

SOURCE SodaStream International, Ltd.