/C O R R E C T I O N — thinkThin/
In the news release, Celebrities Like
Celebrities Like Ryan Seacrest and Gwyneth Paltrow Help Successful Mom Put “Gluten Free” in the Mainstream, Making thinkThin No. 1 in Region
Mother of two and CEO of thinkThin Protein Bar Attributes Recent Sales Success to Celebrity Awareness on Gluten Sensitivity
LOS ANGELES, March 30, 2011 /PRNewswire/ — A three-minute unpaid praise of thinkThin bars by Ryan Seacrest on his popular radio show, a weight wellness tip by actress Gwyneth Paltrow and celebrity trainer Tracy Anderson, and a cover story in the LA Times business section; these are just a few recent milestones Lizanne Falsetto, CEO and founder of Think Products, never dreamed of attaining ten years ago when she started baking these delicious gluten free thinkThin bars in her small kitchen. Better yet, she never dreamed she was concocting a recipe that would become the No. 1 ranked energy bar in the Southwest Region.
Single and a mother of two, Lizanne draws from her Italian home-cooked heritage and early days of picking fresh ingredients from her grandparents’ garden. She’s closing in on the weight wellness category with the only natural, 0 gram sugar, 20 gram high protein and gluten free nutrition bars available at major retailers nationwide.
According to SPINSscan’s 12-week data ending in February, thinkThin is the No. 1 ranked energy bar in the Southwest Region in dollar sales in the Natural Channel Energy Bar category and the No. 1 ranked natural weight management energy bar in the Conventional Channel category. Nationally, thinkThin has the highest dollar growth rate of any top ten energy bar brand and is the No. 1 selling weight management energy bar with a 71% share of the diet subcategory.
In addition to sales soaring 51% last year despite the economy, the mass media attention is also showing a vital growing trend equally important to Lizanne. The term “gluten free” is becoming more common in the daily rap of mainstream media. In fact, the above-mentioned celebrity plugs hit organically within the last few weeks, without an expensive advertising push.
On KIIS FM, Seacrest told his co-anchor that he “found gold,” referring to thinkThin’s creamy peanut butter protein bar. He goes on to say he discovered thinkThin through Steven Tyler, lead singer of Aerosmith, on the set of American Idol when Tyler was enjoying a bountiful basket of thinkThin and thinkThin Crunch during rehearsal. On popular entertainment shows, Gwyneth Paltrow and celebrity trainer Tracy Anderson sport swimsuit-ready bodies and reveal thinkThin as a delicious secret snack. Paltrow even posted thinkThin as a breakfast treat on her blog Goop.
Raising awareness on gluten sensitivity and Celiac Disease is a personal mission for Lizanne. Gluten is a protein found in wheat, barley, and rye among other carbohydrates. Symptoms of gluten sensitivity and gluten intolerance include lethargy, digestive issues and motor skill delay in children. Ironically, after making delicious gluten free food for over ten years, Lizanne’s own daughter was recently diagnosed with gluten sensitivity.
“Many people with gluten sensitivities go their whole lives not feeling well until they are diagnosed properly,” says Lizanne. “I am honored that talented people like Ryan Seacrest, Steven Tyler, Gwyneth Paltrow, and Tracy Anderson are fans of thinkThin and are helping to jumpstart mainstream dialogue about gluten free foods. The fact that thinkThin bars are No. 1 in the Southwest region shows the growing demand for gluten free foods that are delicious and portable.”
In addition to her many awareness efforts, Lizanne is also launching her webseries on April 1. Shot in her beautiful feng shui inspired gourmet kitchen, Lizanne will highlight quick, portable and delicious gluten free recipes weekly. See a sneak peek here.
Contact: Stacy Bellew
818-322-7183 c. 805-644-4848 o.