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New Quinny® Zapp(TM) Xtra Stroller Offers Smooth, Stylish Ride for Mom and Baby

April 4, 2011

COLUMBUS, Ind. and FOXBORO, Mass., April 4, 2011 /PRNewswire/ — Dorel Juvenile Group USA, a division of Dorel Industries (TSX: DII.B, DII.A) and the nation’s largest juvenile products manufacturer, announced today the latest offering from its design-focused Quinny® brand (www.quinny.com), the Zapp(TM) Xtra stroller. Developed with an active mom’s lifestyle in mind, the Quinny® Zapp(TM) Xtra stroller provides a fashion-forward way to connect with baby while exploring the town. With its lightweight design, compact fold and one-hand recline, the Quinny® Zapp(TM) Xtra equips mom with everything she needs for stress-free travel with baby.

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Building on the successful Quinny® Zapp stroller, the Quinny® Zapp(TM) Xtra features a reversible seat allowing baby to face mom or the world. The rear-facing seat allows mom to keep a watchful eye on baby and also provides an added connection between parent and child. For moms looking to give baby a view of the world as they grow, the Quinny® Zapp(TM) Xtra seat can easily be reversed into forward-facing mode. In addition, the one-hand recline feature provides multiple height positions in both forward- and rear-facing modes, allowing mom to adjust baby’s position in a snap.

A celebrity favorite, the Quinny® brand is equated with luxury and style. The Zapp(TM) Xtra builds on the brand’s fashion-forward design with a sleek, lightweight frame and a variety of attractive colors. Ranging in bold hues from the rich Brown Boost to the vivid Rebel Red, the Zapp(TM) Xtra fits every mom’s taste.

“We understand moms don’t want to sacrifice their personal style when it comes to baby gear, and Quinny® is a brand moms trust for the ultimate blend of fashion and convenience,” said Dave Taylor, President and CEO of Dorel Juvenile Group. “The Zapp(TM) Xtra provides the perfect combination of on-trend design and advanced features for the active lifestyles of today’s busy moms.”

In addition to the eye-catching design, the Quinny® Zapp(TM) Xtra offers several ease-of-use features, making moms’ everyday lives more manageable as they travel with baby. New features include:

  • Compatible with the Maxi-Cosi Mico® infant car seat, creating a sleek travel system that extends stroller use from birth to up to 50 pounds;
  • Ultra-compact fold perfect for storage in urban homes, car trunks or airplanes;
  • Highly maneuverable, 360 degree rotating wheels for added mobility on city streets or suburban neighborhoods;
  • Fashionable accessories included such as the sun canopy for shade on bright days and a large shopping basket to store all essentials. Additional accessories are available to customize the Zapp(TM) Xtra.

The Quinny® Zapp(TM) Xtra stroller retails for approximately $299.99 and is available to purchase at Buy Buy Baby, Beginnings and Magic Beans. For more information about the Quinny® Zapp(TM) Xtra please visit www.quinny.us or www.Facebook.com/Quinny.

About Dorel Juvenile Group

Dorel Industries Inc. (TSX: DII.B, DII.A) is a world class juvenile products and bicycle company. Established in 1962, Dorel creates style and excitement in equal measure to safety, quality and value. The Company’s lifestyle leadership position is pronounced in both its Juvenile and Bicycle categories with an array of trend-setting products. Dorel’s powerfully branded products include Safety 1st, Quinny, Cosco, Maxi-Cosi and Bebe Confort in Juvenile, as well as Cannondale, Schwinn, GT, Mongoose, IronHorse and SUGOI in Recreational/Leisure. Dorel’s Home Furnishings segment markets a wide assortment of furniture products, both domestically produced and imported. Dorel is a US$2.3 billion company with 4700 employees, facilities in nineteen countries, and sales worldwide.

SOURCE Dorel Juvenile Group USA


Source: newswire



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