THEIR TIME TO START SOMETHING IS NOW!
Meet Who Canada Voted as Their Top Two
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KIRKLAND, QC, April 5 /PRNewswire/ - Eco-friendly fashion and the belief in equal education are what’s
driving two young Canadians to ‘start something’ of their own and
inspire social change.
Today, Start Something with Alesse is pleased to announce Sheyla Abdic and Sedina Fiati as the two winners of a $5,000 grant and mentoring with the contest’s
role models, Christine Ho and Marime Ndiaye, to help turn their visions into reality.
After being shortlisted from hundreds of entries from across the country
to the final six, these two young entrepreneurs’ projects rose to the
top with the help of Canadians who cast their votes between February 14
and March 4, 2011.
Meet the Winners:
Sheyla Abdic, Ontario
Project Name: Ace One Tutors (formerly E-Quality Tutors)
Sheyla Abdic believes passionately in the fundamental right of education, but knows
first-hand how important extra tutoring can be to those who need it.
She’s been a tutor herself for five years and understands that in some
cases those who need quality after-school help just to keep up with
their peers can’t always afford it. Sheyla wants to bridge the gap with
Ace One Tutors, allocating funds for a scholarship geared towards
low-income families that will help cover tutoring costs. She also aims
to make bookings accessible and easy, as they’re based online.
Believing in the motto ‘To Teach is to Learn Twice’, Sheyla also hopes
to encourage tutors (as well as high-achieving students) to work weekly
with a child from a low-income family, gaining valuable experience
“In a country like Canada, children have the fundamental right to
education. However, receiving extra-help, often needed to succeed in
school in the form of after-school tutoring, is still a privilege
enjoyed by those who can actually afford it,” says Sheyla. “I am so
honoured to be one of the two winners of Start Something with Alesse. I am planning to use the funds to start building my business and online
infrastructure for the company as well as identify the areas with the
Sedina Fiati, Ontario
Project Name: Cyclista
An avid city cyclist and true fashion-lover, Sedina Fiati refuses to sacrifice fashion or function. With Cyclista, she wants to
create an eco-friendly line of cycling clothes that function well, but
maintain a truly stylish edge. Sedina envisions using eco-conscious
materials like bamboo and fleece as well as reusing and refashioning
used clothes so everything will be chic, but still practical. Sedina
believes that just because you choose to cycle, you shouldn’t have to
wear a different wardrobe when you get to your destination. Sedina
hopes that the Cyclista line will resonate with those like her who
currently dare to cycle the streets in heels, skirts and other fab
clothes. After all, says Sedina, we don’t want our skirts flying up
while cycling, no matter how pretty they are!
“Receiving funding and support from the role models will allow me to
start a business that not only fills a very real need, but also
embraces the ideas of sustainability and being in harmony with the
earth,” says Sedina. “The Start Something with Alesse contest will help me make this business a reality and begin developing
my clothing line.”
About Start Something with Alesse
Start Something with Alesse is a one-of-a-kind Canadian initiative. Inspired by the resourcefulness
and community-focused characteristics of Generation Y (or those born
between 1980 and 1999), the contest provides funding and guidance to
highly motivated young Canadian adults looking to pursue their personal
“Sedina and Sheyla are a true reflection of today’s generation -
ambitious and community-minded, and we are thrilled to help them
achieve their truly inspirational goals,” says John McKendry, Pfizer
Canada Inc. “These two winners have shown us their passion to ‘start
something’ of their own and we can’t wait to see how they turn their
dreams into reality.”
Entries were accepted from October 25, 2010 to January 4, 2011.
Following the call for entries, the entries were judged against the
criteria listed in the official Rules and Regulations, and the
finalists selected by Christine and Marime, mentors of the Start
Something with Alesse program.
The finalists’ projects were posted online at www.startsomethingwithalesse.ca. The two winners were determined based on votes earned through online
voting by the general public, from February 14, until March 4, 2011.
Voting was limited to one vote per registered user per day.
The winners will each receive $5,000 each to help them get started!
The official contest rules and regulations can be found at www.startsomethingwithalesse.ca.
About Pfizer in Canada
Pfizer Canada Inc. is the Canadian operation of Pfizer Inc, the world’s leading
biopharmaceutical company. The company is one of the largest
contributors to health research in Canada. Our diversified health care
portfolio includes human and animal biologic and small molecule
medicines and vaccines, as well as nutritional products and many of the
world’s best-known consumer products. Every day, Pfizer Canada
employees work to advance wellness, prevention, treatments and cures
that challenge the most feared diseases of our time. We apply science
and our global resources to improve the health and well-being of
Canadians at every stage of life.
Our commitment is reflected in everything we do, from our disease
awareness initiatives to our community partnerships, to our belief that
it takes more than medication to be truly healthy. To learn more about
Pfizer’s More Than Medication philosophy and programs, visit morethanmedication.ca. To learn more about Pfizer Canada, visit pfizer.ca.
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SOURCE PFIZER CANADA INC.