Triscuit Declares Home Farming Day
EAST HANOVER, N.J., April 12, 2011 /PRNewswire/ — Triscuit Crackers, a 100% whole grain snack, is joining non-profit Urban Farming and cities across the country including Denver, Washington, DC and Minneapolis in declaring today “Home Farming Day” to kick off the 2011 planting season and celebrate the idea that everyone, everywhere can grow their own vegetables and herbs. The announcement is made at a “Plant-a-thon” in New York City’s Madison Square Park where people can “plant and learn” and join the “Home Farming” movement.
Additionally at the event, Triscuit and non-profit Urban Farming will unveil plans for 65 community-based home farms in 20 U.S. cities in 2011, including five home farms to be grown at low-income housing subsidiaries. These farms, located in urban areas, will provide local residents with greater access to more nutritious and healthier foods, consistent with the U.S. Department of Housing and Urban Development (HUD) mission of creating more sustainable and diverse communities.
“Home Farming Day” Celebrations: New York City, Los Angeles and Tampa
Urban Farming and Triscuit are hosting the “Plant-a-thon” event at Madison Square Park in New York City to celebrate the first-ever “Home Farming Day” and underscore the message that everyone, everywhere can grow a home farm. Aspiring home farmers will have the opportunity to plant fresh chives and learn tips and techniques by expert “The Gardener Guy” Paul James, host of “Gardening by the Yard.” Visitors can join the “Home Farming” movement online at the event and mail plantable postcards with herb seeds to 2 friends. The event will run from 11:00 AM to 6:00 PM ET and be kicked-off with remarks by HUD, Urban Farming and Triscuit representatives.
“We want to inspire Americans across the country to join the ‘Home Farming’ movement,” said Jim Low, senior director of marketing for Triscuit at Kraft Foods. “From backyards to balconies, or in community plots, everyone can become involved in home farming and discover the simple joy of growing their own food.”
On “Home Farming Day” Triscuit and Urban Farming will break ground on new community-based home farms in Tampa and Los Angeles, demonstrating the breadth of the “Home Farming” movement. Triscuit and Urban Farming will support 65 community-based home farms in 20 U.S. cities in 2011. These farms will supply food for the volunteers who tend them, and excess food will be donated to local food banks.
Providing Access to Fresh Food in ‘Food Deserts‘
The “Home Farming” movement celebrates delicious, fresh and simple foods. For some people living in low-income urban areas, however, access to fresh fruits and vegetables is limited due to a smaller concentration of available grocery stores. These areas are often referred to as ‘food deserts.’ Triscuit and Urban Farming will be working with The Housing Authority of the City of Los Angeles (HACLA) and the Chicago Housing Authority (CHA) to develop five community-based home farms at low-income housing facilities to help alleviate this problem and provide residents with more food options. Community leaders also plan to use the farms as teaching tools to broaden education about healthier eating. This topic is aligned with the U.S. Department of Housing and Urban Development’s (HUD) work to help underserved communities, where there is little or no access to the food needed to maintain a healthy diet.
“The Obama Administration and the Department of Housing and Urban Development are committed to finding new ways to solve old problems. One of the biggest health issues facing urban Americans today is the lack of available fresh fruits and vegetables in lower income areas,” said U.S. Department of Housing and Urban Development Regional Administrator Adolfo Carrion. “One way to address this issue is through home and community farming. The responsibility of building healthier communities lies with us all and offers an opportunity for companies to become advocates for nutrition and education, as Triscuit has done with the ‘Home Farming’ movement.”
A Social Network for Home Farmers
To help home farmers connect and share experiences, Triscuit created a social network for home farmers called HomeFarming.com. New and well-established home farmers alike can map out farms online, upload photos and post and answer queries in real-time. Other features include crop guides for a variety of food such as cool weather vegetables, leafy greens and herbs. Rounding out the Web site, a video section features how-to videos from Paul James to guide every step from planting to harvesting and a recipe section helps farmers relish the rewards of their crops.
In another effort to further the movement, the makers of Triscuit attached plantable basil and dill herb seed cards to 8 million boxes of Original and Reduced Fat Triscuit Crackers.
About Kraft Foods
Kraft Foods is building a global snacks powerhouse and an unrivaled portfolio of brands people love. With annual revenues of approximately $48 billion, the company is the world’s second largest food company, making delicious products for billions of consumers in approximately 170 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion – Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor’s 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.
About Urban Farming
Urban Farming’s mission is to create an abundance of food for people in need by planting, supporting and encouraging the establishment of gardens on unused land and space while increasing diversity, raising awareness for health and wellness, inspiring and educating 4 youth, adults and seniors to create an economically sustainable system to uplift communities around the globe. For more information, visit www.urbanfarming.org .
About Paul James
Paul began gardening in earnest in 1979, the year he and his wife, Carrie, got married and purchased their first home. As an undergraduate, Paul received numerous awards for his research in analytical chemistry. He also studied botany, plant physiology, and plant pathology. In 1983, he received his master gardener certification. In addition to writing and producing 26 episodes of “Gardening by the Yard” each year, Paul travels coast to coast making personal appearances. He has also hosted HGTV’s live coverage of the Tournament of Roses Parade on HGTV for ten years.
Basil Maglaris, Kraft Contacts: Foods Jaclyn Printz, Edelman 847-646-4538 212-704-4434 firstname.lastname@example.org Jaclyn.Printz@edelman.com
SOURCE Kraft Foods