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Skinny Water® Strengthens Its Pacific Northwest Retail Chain Presence With the Addition of 75 QFC Store Locations

April 12, 2011

BALA CYNWYD, Pa., April 12, 2011 /PRNewswire/ — Skinny Nutritional Corp. (OTC BB: SKNY) the maker of Skinny Water® and a leader in the zero-calorie enhanced water category, announced today that Skinny Water is now available at all 75 Quality Food Centers (QFC) locations in the metropolitan areas of Seattle, Washington and Portland, Oregon. With the addition of these stores, Skinny Water is now available in 7,296 retail locations nationwide.

A subsidiary of The Kroger Company, Quality Food Centers has been serving the metropolitan residents of Seattle (Washington) and Portland (Oregon), including surrounding areas since 1956. Headquartered in Bellevue, Washington, Quality Food Centers continues to be a dominant upscale supermarket chain by aggressively expanding through retail acquisitions and providing its customers a vast selection of grocery and household items.

Joe Gisondi, VP of National Retail Sales for Skinny Water stated, “QFC a Division of Kroger’s in the Seattle Washington area is one of the latest retail chains to carry Skinny Water. We are excited to have QFC part of the Skinny Water retail chain authorizations. We have successfully expanded our presence in the Northwest Region by adding QFC to our current chain authorizations with more to come. We at Skinny Water believe that this is just the beginning of a wonderful partnership that will encourage the great people of the Seattle Market to live a healthier lifestyle”.

Both Skinny Water® and Quality Food Centers look forward to building and cultivating their relationship and brand awareness, through various advertising mediums. This includes circular/ad sales, displays, sampling events, and joint promotions.

The Skinny Water® lineup features eight great-tasting flavors, including Acai Grape Blueberry (Hi-Energy), Raspberry Pomegranate (Crave Control), Lemonade Passionfruit (Total-V), Orange Cranberry Tangerine (Wake Up) and as part of its ‘Sport’ line: Blue Raspberry (Fit), Pink Berry Citrus (Power), Kiwi Lime (Active) and Goji Black Cherry (Shape). Every bottle of Skinny Water® has key electrolytes, antioxidants, and vitamins and has zero calories, sugar, and sodium, and no preservatives, with all natural colors and flavors.

ABOUT SKINNY NUTRITIONAL CORP.

Headquartered in Bala Cynwyd, Pa., Skinny Nutritional Corp., the creators of Skinny Water®, a zero-calorie, zero sugar, zero-sodium and zero-preservative enhanced water with key electrolytes, antioxidants, and vitamins. Skinny Water comes in eight great-tasting flavors that include Acai Grape Blueberry, Raspberry Pomegranate, Orange Cranberry Tangerine and Lemonade Passionfruit, and as part of its ‘Sport’ line: Blue Raspberry, Pink Berry Citrus, Goji Black Cherry, and Kiwi Lime. Skinny Nutritional Corp. also expects to launch additional branded products, including Skinny Smoothies®, and other Skinny branded beverages. For more information, visit www.SkinnyWater.com and www.facebook.com/skinnywater.

ABOUT QUALITY FOOD CENTERS

A subsidiary of The Kroger Company, Quality Food Centers has been serving the metropolitan residents of Seattle (Washington) and Portland (Oregon), including surrounding areas since 1956. Headquartered in Bellevue, Washington, Quality Food Centers continues to be a dominant upscale supermarket chain by aggressively expanding through retail acquisitions providing its customers a vast selection of grocery and household items. For more information, visit www.qfc.com.

SAFE HARBOR STATEMENT

This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance and underlying assumptions and other statements, which are other than statements of historical facts. When used in this release, the words “believe,” “anticipate,” “think,” “intend,” “plan,” “will be,” “expect,” and similar expressions identify such forward-looking statements. These statements are subject to uncertainties and risks including, but not limited to, risks set forth in documents filed by the Company from time to time with the Securities and Exchange Commission. All such forward-looking statements, whether written or oral, and whether made by, or on behalf of, the Company, are expressly qualified by these cautionary statements and any other cautionary statements which may accompany the forward-looking statements. In addition, the Company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.

SOURCE Skinny Nutritional Corp.


Source: newswire



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