Innovative Inhaler Cover Fights Social Stigma of Asthma for Kids

April 19, 2011

BOSTON, April 19, 2011 /PRNewswire/ — InhalerWear announces a new neoprene cover for inhalers that will help make carrying around an inhaler trendy and cool to children and teenagers. The new inhaler cover is affordable, stylish and can simply be clipped to a backpack, sports bag or keychain like an accessory.

(Logo: http://photos.prnewswire.com/prnh/20110419/NE84070LOGO )

With nearly 10% of all children suffering from asthma, making sure that children and teens with asthma have their inhaler on hand at all times is vitally important. Children and teenagers present a unique problem given their age and the issue of needing to fit in with the crowd during adolescence. Many children forget, lose, or just don’t comply with their parents to keep their inhaler with them during afterschool activities or other times when their parents aren’t present to carry the inhaler for them.

Launched in June 2010, InhalerWear co-founders Rob Fiore & Lou Valente say they have been working since 2006 to change that. Valente, an asthmatic who also has a young son suffering from asthma, says they have developed a way to fight the embarrassment kids sometimes feel carrying an inhaler.

“We started InhalerWear because we knew the challenge facing parents was not in getting their kids to use their inhaler, but to get them to carry their inhalers with them at all times. They can’t use it if they don’t have it with them,” said Fiore and Valente.

The new inhaler covers offer a convenient and affordable solution for parents. It turns having an inhaler from something kids want to hide into something fashionable and chic. Because it clips to a backpack, purse or even belt loop, parents will have the peace of mind knowing their children will have their inhaler on hand whenever it’s needed.

“I’m so excited! I love my new cover. I carry it with me all the time now,” said Domenic, age 8.

“This product is a one-of-a-kind must have item for those who carry a rescue inhaler. There’s nothing in the marketplace today like our patented neoprene inhaler cover. We are thrilled with the reception of the product and are looking forward to growing the company through new designs in the near future,” said Director of Operations, Kimberly Mastrullo.

InhalerWear holds the exclusive patent to the inhaler covers and offers them for purchase at www.inhalerwear.com for $7.99.

For additional information contact our Public Relations department at 800-277-5884.

Press Contact:
InhalerWear, Inc.
Julie Pelletier
Director, Public Relations

SOURCE InhalerWear, Inc.

Source: newswire

comments powered by Disqus