This Summer OLEHENRIKSEN Has You Covered
LOS ANGELES, April 20, 2011 /PRNewswire/ — OLEHENRIKSEN is proud to unveil a new sunscreen as well their first eye creme offering SPF protection with the launch of the new protect the truth SPF 50 and total truth eye creme SPF 15.
Protect the truth SPF 50 is a lightweight, high protection, oil-free sunscreen that is sheer enough to wear under a moisturizer without feeling heavy. Featuring OLEHENRIKSEN’s new trademarked Solar Active Complex(TM), this sunscreen protects from harmful UVA and UVB rays, environmental aggressors and helps heal pre-existing damage and prevent pre-mature aging.
The Solar Active Complex(TM) consists of heat and light activated marine enzymes, fruit cell extract, and powerful anti-oxidants. It works to protect the skin from UV stress, which can cause pre-mature aging as well as increases skin’s UV tolerance and fights photo-aging. Additionally, the complex strengthens the barrier function to improve moisture retention, protect against environmental aggression and stimulate the skin’s natural repair function.
Additional key ingredients include Vitamins A and E, Pepha®-Tight (micro algae) to firm and boost collagen production and Sunspheres to boost SPF protection. The Sunspheres allow the sunscreen to be as lightweight as possible with a smooth, soft texture, while providing maximum protection.
Total truth eye creme SPF 15 is a nourishing, age-defying, rich textured eye creme designed to renew and protect the delicate eye area. The formulation includes OLEHENRIKSEN’s exclusive Omega 3 Happiness Concentrate that nourishes, conditions and helps keep skin hydrated to reduce the appearance of fine lines and wrinkles and improves microcirculation to help treat dark circles. This “Happiness Concentrate” also increases the release of dopamine (a neurotransmitter involved in the sensation of happiness) for happy eyes! Additional key ingredients include Tripeptide-5, which stimulates collagen synthesis to strengthen the fragile tissue around the eyes, helping to eliminate fine lines and wrinkles and Pepha®-Tight (micro algae) to firm skin and boost collagen production.
With the addition of these two new products to the line, OLEHENRIKSEN is making strides in the sunscreen category and continuing to follow their philosophy of combining nature, science, beauty and wellness, forming the complete lifestyle brand.
OLEHENRIKSEN protect the truth SPF 50 retails for $35 and total truth eye creme SPF 15 retails for $45. Both are available at www.olehenriksen.com and will be available at Sephora in May 2011.
SOURCE OLEHENRIKSEN