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Sergeant’s Pet Care Products, Inc. Announces Generic Equivalents of Frontline Plus®

April 22, 2011

OMAHA, Neb., April 22, 2011 /PRNewswire/ — Sergeant’s Pet Care Products, Inc. today announced their EPA-approved generic equivalents to Frontline Plus®, FiproGuard(TM) Plus and Pronyl OTC(TM) Plus. These products bring in a new era of affordable, convenient generic versions of one of the best-selling flea and tick topical treatments available to consumers. Now, however, consumers are able to purchase the generic equivalents at a lower price than the brand-name products. They will be available in a wide range of retail locations in May 2011, making them more convenient.

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Both FiproGuard(TM) Plus and Pronyl OTC(TM) Plus contain the same veterinary-recommended active ingredients as Frontline Plus® (Fipronil and (S)-methoprene), at the same concentrations. Because they contain the same active ingredients, they provide the same level of protection and safety profile as Frontline Plus®, but are available to consumers at a lower cost and at retail.

Like Frontline Plus®, the products kill adult fleas and ticks, flea eggs, flea larvae and prevent the development of flea pupae. Both products also kill chewing lice and mites that may cause sarcoptic mange in dogs.

“The launch of FiproGuard(TM) Plus and Pronyl OTC(TM) Plus is exciting news for pet owners. Most consumers trust generic products for themselves and their families. Their veterinarian may have prescribed generic medications for their pet. Now, that generic trend has arrived to flea and tick protection. Lower cost means more pets will be protected from the dangers fleas and ticks present,” stated Bob Scharf, president and chief executive officer of Sergeant’s. “For more than 140 years, Sergeant’s has been a trusted, reliable source of products to improve and protect pets’ health. FiproGuard(TM) Plus and Pronyl OTC(TM) Plus are the latest offerings in that long line. These products are one of the many innovative flea and tick products from Sergeant’s. Retailers and consumers are very excited about this addition.”

Dr. Tony Johnson, a nationally-known professor of veterinary medicine and practicing veterinarian, sees the launch of FiproGuard(TM) Plus and Pronyl OTC(TM) Plus as good news for pets and pet owners. “Because these products will be available at a lower cost it really opens them up to more and more pet owners,” Dr. Johnson shared. “The active ingredients have shown themselves to be well-tolerated by pets and extremely effective. And, because these new generic versions are less expensive, we can expect higher rates of compliance. More pet owners can afford to use the products and will follow through on their veterinarian’s recommendations to treat for fleas and ticks year round. This means better health for the pet.”

FiproGuard(TM) Plus is available through pet specialty retailers, including PetSmart, PETCO, Pet Supplies Plus and independent pet retailers. For more information, visit sentrypetcare.com.

Pronyl OTC(TM) Plus is available in grocery stores, drug stores and at mass retailers. For more information, visit sergeants.com.

About Sergeant’s Pet Care Products, Inc.

Sergeant’s Pet Care Products, Inc., is based in Omaha, Neb. USA, and is a leading supplier of pet supplies including flea and tick remedies, health and well-being products, natural and formulated treats, rawhide chews, toys, accessories, dental and aquatics. Sergeant’s has been caring for pets since 1868, and is America’s oldest full-line pet supplies company with one of the most trusted names in pet care. For more information, visit the Sergeant’s website at sergeants.com. To be a part of the ongoing conversation about pet health, join Sergeant’s large Facebook fan page, Pet Health Central (facebook.com/phcfans).

*FiproGuard(TM) Plus contains Fipronil and (S)-methoprene, the active ingredients used in Frontline Plus®. FiproGuard(TM) Plus is a trademark of Sergeant’s Pet Care Products, Inc. Frontline Plus® is a registered trademark of Merial. Frontline Plus® and Merial are not affiliated with Sergeant’s Pet Care Products, Inc. Pricing based on MSRP of FiproGuard(TM) Plus and Retail Price survey of Frontline Plus® as of January 28, 2011.

** Pronyl OTC(TM) Plus contains Fipronil and (S)-methoprene, the active ingredients used in Frontline Plus®. Pronyl OTC(TM) Plus is a trademark of Sergeant’s Pet Care Products, Inc. Frontline Plus® is a registered trademark of Merial. Frontline Plus® and Merial are not affiliated with Sergeant’s Pet Care Products, Inc. Pricing based on MSRP of Pronyl OTC(TM) Plus and Retail Price survey of Frontline Plus® as of January 28, 2011.

SOURCE Sergeant’s Pet Care Products, Inc.


Source: newswire



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