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VitaminSpice Strengthens Management Team to Accommodate Sales Growth With Addition of Industry Leader, Kevin Donovan as President and Board Member

May 5, 2011

WAYNE, Pa., May 5, 2011 /PRNewswire/ — VitaminSpice (OTCBB: VTMS) (German WKN: A0YE4L) (www.vitaminspice.net) VitaminSpice is pleased to announce today the hiring of it’s new President and Director, Kevin Donovan to manage the next stage of the Company’s accelerated growth plans, based on current and future sales and positioning the brand within food service and retail channels..

“Kevin has tremendous integrity, experience and innovation with a trusted network of C-level industry leading executives in food service and grocery, as well as the health and nutrition market segments,” stated Ed Bukstel, Founder and CEO, VitaminSpice. “He has dedicated a good portion of his 25 plus year career in helping consumers understand how to lead a healthier lifestyle and he knows how to create and deliver nutritional products that meet the needs of the marketplace. We look forward to the new sales channels and marketing partners that Kevin will bring to our Company. He is the perfect addition to our organization to help lead us throughout our new trajectory path,” Stated Bukstel.

Kevin was the former CEO, President, Director of Smoothie King Juice Bars and Nutritional Lifestyle Centers where he tripled the growth of the franchise system in less than 18 months domestically and expanded international operations into Asia. He has developed new systems to accelerate growth and created strategic marketing partnerships with leading health and nutrition brands. He consistently positioned Smoothie King year after year ahead of it’s competition, earning them the honor of being the #1 Juice Bar Franchise in America by Entrepreneur Magazine. He became the strategic advisor to co-founder and President of Doctor’s Associates, Inc., Fred Deluca and his Subway Restaurants non-traditional development team and products. Subway Restaurants is the #1 Franchise in the world. Kevin Donovan also is a management consultant to HAVI and The Marketing Store which is the logistics, retail promotions, external Happy Meal promotional team and global packaging company for McDonald’s Restaurants. Other management highlights of Kevin Donovan include Director of Brand Image Salt Lake 2002 Winter Olympics responsible for the Look & Feel of the Games, marketing sponsorship integration, brand image management and games presentation. Kevin was Creative Director for SUPERVALU Stores, Inc. and was responsible for cooperative marketing and advertising campaigns with leading consumer packaged goods brands.

“While working as a consultant with Ed Bukstel and his company over the past several months, we realized together the needs required for the next stage of growth. It was a natural decision for both of us,” stated Kevin Donovan. “Ed has created a first mover position with a proprietary product and great brand. Our passion and commitment are well aligned to build a very successful company while helping people around the world become healthier by adding VitaminSpice to their lives.”

About VitaminSpice

VitaminSpice is uniquely positioned between the $150 billion health food/vitamin supplement industry and the multi-trillion-dollar traditional food industry. A pioneer in the emerging FoodCeutical Industry, VitaminSpice sells vitamin-, mineral- and antioxidant-infused spices and food products. Their offerings include Crushed Red Pepper, Ground Black Pepper, Italian Seasoning, Ground Cinnamon and Granulated Garlic. A proprietary micro-encapsulation process keeps vitamin properties locked inside, even when heated, allowing the seasonings, condiments, and food products to retain their full flavor.

VitaminSpice Safe Harbor

This News Release may contain “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, and Section 21E of the Securities Exchange Act of 1934. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove correct.

Contact:

VitaminSpice Corporation
Edward Bukstel
ph. 484.367.7401
ebukstel@vitaminspice.net

VitaminSpice Investor Relations
Integrated Capital Partners, Inc.
908-204-0004
www.stockreportcard.com

SOURCE VitaminSpice


Source: newswire



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