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PRISM Awards Go Music and Social Media

May 7, 2011

Awards to InTheRooms.com, Richie Supa; TV/Online Host Alison Haislip from “The Voice” Signs On

Burbank, CA (PRWEB) May 06, 2011

The 15th Annual PRISM Awards, presented last week, have for the first time taken a heavy music and social media focus, according to Brian Dyak, President and CEO of the Entertainment Industries Council, Inc. (EIC) which presents the awards in collaboration with the Substance Abuse and Mental Health Services Administration and FX Network. The PRISMs honor the accurate depiction of substance abuse and mental health issues: prevention, treatment and recovery. FX will air the PRISM Awards Showcase on September 25th along with a dozen other networks as part of National Recovery Month.

On the social marketing front, Dyak presented the EIC President’s Award to InTheRooms.com, the premiere free online social network dedicated to the global recovery community of people seeking help in recovery and their family, friends and allies in recovery worldwide. The mission of InTheRooms.com is to augment or advance traditional 12-step and other recovery programs by offering a place to not only find like-minded people but also people who share interests, passions and hobbies. The social network currently has 140,000 members in over 50 countries and averages 200 new members a day.

“It is an honor to receive this award for the community we provide for those in recovery and for the lives we save around the world on a daily basis,” said ITR President, CEO and Co-Founder Ron Tannenbaum.

In addition, EIC announced that joining host Nancy O’Dell (Entertainment Tonight) this year will be guest co-host Alison Haislip. Fans of the new NBC hit The Voice will be familiar with Haislip from her role as commentator and online host for the series. Haislip will bring a distinctly interactive flavor to this year’s PRISMs. During the live ceremony, she was tweeting backstage with various celebrities participating in the event, and leading into the September airing she will be further engaged in PRISM’s social marketing campaign, tying in with her own growing online fan base.

“All of us at some point in our lives are affected by substance abuse and/or mental illness, whether it be with ourselves or someone close to us,” said Haislip. “For me, that point happened very recently with a dear friend, and because of that, I am especially honored to be a part of this year’s PRISM Awards.”

Shifting to the music front, this year EIC presented the Adam “DJ AM” Goldstein Award for Recovery Advocacy to singer/songwriter Richie Supa, along with an additional award for his recovery-centric song “Last House on the Block.” Supa earned a PRISM two years ago for the song “In the Rooms” which he wrote for the PRISM-winning InTheRooms.com web site. The awards were presented by American Idol judge and Aerosmith front man Steven Tyler.

Honorees for the PRISM Awards are selected by an 80-person committee of entertainment industry professionals and technical experts from the fields of medicine, mental health, and addiction. Entertainment trade publications Variety and The Hollywood Reporter are PRISM Awards media partners.

About the PRISM Awards

The Entertainment Industries Council, Inc. (EIC) annually presents, in collaboration with the Substance Abuse and Mental Health Services Administration (SAMHSA), FX Network, and News Corporation, the PRISM Awards̢Ң, a nationally-televised awards show recognizing the accurate depiction of drug, alcohol and tobacco use and addiction in film, television, interactive, music, DVD, and comic book entertainment. Established in 1997, the PRISM Awards honor productions that are not only powerfully entertaining, but realistically show substance use and addiction, as well as mental health issues.

About Entertainment Industries Council

EIC, a non-profit organization, was founded in 1983 by leaders of the entertainment industry to bring the power of the industry to bear on communication about health and social issues. The organization is considered to be the chief pioneer of entertainment advocacy outreach and one of the premiere success stories in the field of entertainment education and information resources for entertainment creators, through innovative and time-proven services and methods of “encouraging the art of making a difference” from within the entertainment industry. EIC also produces the simulcast national television special PRISM Awards Showcase which addresses accurate portrayals of substance abuse and mental illness: prevention treatment and recovery.

EIC also addresses issues such as diabetes, ADHD, foster care, women’s health, firearm safety and injury prevention, sun safety and skin cancer prevention, human trafficking, terrorism and homeland security, eating disorders and obesity, seat belt use and traffic safety, and HIV/AIDS prevention. It has also launched an initiative to increase the public profile and interest in science, engineering and technology.

About SAMHSA

SAMHSA is a public health agency within the Department of Health and Human Services. Its mission is to reduce the impact of substance abuse and mental illness on America’s communities.

About FX Network

FX is the flagship general entertainment basic cable network from Fox. Launched in June of 1994, FX is carried in more than 94 million homes. The diverse schedule includes an award- winning roster of distinctive original series, an established film library with box-office hits from 20th Century Fox and other major studios and an impressive roster of acquired hit series.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2011/5/prweb8396067.htm


Source: prweb



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