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Bolthouse Farms Celebrates National Salad Month by Encouraging Americans to Reject Mayonnaise

May 26, 2011

BAKERSFIELD, Calif., May 26, 2011 /PRNewswire/ — As we near the end of National Salad Month, the month-long celebration of all things salad, California-based health & wellness company Bolthouse Farms is issuing a call to action to America’s salad-loving citizens: go slow on the mayo this summer.

“Mayo is the secret sauce in refrigerated salad dressings that helps keep Americans struggling with their health,” said Bryan Reese, Chief Marketing and Innovation Officer, Bolthouse Farms. “We made a decision to minimize the mayo in our dressings. We swapped in creamy yogurt as the primary base, which cuts the calories sharply without impacting taste. Listen, we love the taste of mayo, too. But this National Salad Month, we’re advising people to cut the mayo and enjoy the yogurt!”

While the Association for Dressings & Sauces (this organization actually exists) did not officially recognize National Salad Month until 1992, Bolthouse Farms has been quietly honoring salads for generations. Annually, Americans consume 9 billion pounds of lettuce, 5.4 billion pounds of fresh tomatoes, 2 billion pounds of carrots and 252 million pounds of cucumbers. Unfortunately, they often undo that collective good by slathering millions of pounds of creamy high-calorie mayo-based dressings atop those vegetables.

Bolthouse Farms’ team of salad scientists created two lines of dressings that complement the natural flavors of salad rather than masking them. The company replaced the dressing base with yogurt which yields an all-natural, low-calorie, low fat and full-flavor dressing.

Flavors include: Chunky Blue Cheese, Caesar Parmigiano, Classic Ranch, Thousand Island, Honey Mustard, Original Coleslaw and Creamy Italian. All flavors have at least 50% less fat and 50% fewer calories than the next-closest competitor.

Bolthouse Farms also created a line of dressings with olive oil, which are rich in Omega 3. The company’s vinaigrette flavors are Asian Ginger Vinaigrette, Chunky Blue Cheese Vinaigrette, Classic Balsamic Vinaigrette, Raspberry Merlot Vinaigrette and Tropical Mango Vinaigrette. These flavors have up to 95% less fat and 50% fewer calories than the next-closest competitor.

“Perhaps the holiday needs a spokesperson,” Reese added. “Because there’s no faster way to good health than to up your intake of vegetables, and there’s no more pleasurable way to do so than with a crisp, fresh salad.”

The Bolthouse Farms dressings can be found in grocery stores nationally for a SRP of $3.99. More information and images can be found by visiting: http://bolthouse.com/our-products/dressings.

About Bolthouse Farms

Established in 1915, Bolthouse Farms is a fourth-generation farm located in California’s fertile San Joaquin Valley. Known for quality and innovation, Bolthouse Farms is a market share leader in carrot growing and processing. In addition to growing and harvesting premium fresh vegetables and fruits, Bolthouse Farms produces a popular brand of super-premium refrigerated juices, smoothies and protein drinks. Bolthouse diversified its offerings in recent years by launching a line of all natural, premium refrigerated yogurt dressings and extra virgin olive oil vinaigrettes. To learn about the entire line of current Bolthouse Farms products, visit www.bolthouse.com.

SOURCE Bolthouse Farms


Source: newswire



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