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Dr. Sears Family Essentials Debuts Savory POPUMZ(TM) All-Natural Crisps

June 1, 2011

IRVINE, Calif., June 1, 2011 /PRNewswire/ — Dr. Sears Family Essentials, a functional food and beverage company rooted in the collective expertise of the Sears Family of Pediatricians, today unveiled savory POPUMZ(TM) All-Natural Crisps – in new Barbeque, Ranch and Cheddar flavors.

Pediatrician-developed and kid-approved, POPUMZ are 100 percent all-natural popped whole grain crisps packed with protein to help build strong muscles, fiber for healthy digestion and Omega-3 DHA – an essential component for the growth and development of young minds and bodies. The savory crisps are the latest innovation in Dr. Sears Family Essentials line of all-natural snacks, beverages and supplements, formulated to help children grow healthy and strong.

“With fortified nutrition in the right efficacious amounts, POPUMZ are designed to help kids live better, play better and learn better, with delicious tastes that even the pickiest eaters love,” said Roeya Badri Vaughan, vice president of marketing for Dr. Sears Family Essentials. “As a working mom, I know first-hand that it can be nearly impossible to find convenient and nutritious snack options for kids and POPUMZ are a great choice for families like mine, who are always on the go!”

A perfect lunchbox essential or after-school snack, POPUMZ contain no trans fats or artificial flavors, and deliver key nutrients with none of the empty calories or chemicals found in conventional snack foods. The three new savory varieties join the current line-up of sweet POPUMZ in decadent Chocolate, Vanilla and Caramel flavors.

The new savory crisps will be available in .75 ounce, single serve bags beginning June 2011, and come with five bags per box (SRP: $3.99).

Dr. Sears Family Essentials products are available nationwide at The Vitamin Shoppe, Whole Foods, independent natural health retailers and major regional grocery retailers including H-E-B, Meijer and Fred Meyer across the U.S., and online at www.askdrsears.com and www.drsearsfamilyessentials.com.

For sales inquiries, please contact Ralph Morris at 800.518.2774.

About Dr. Sears Family Essentials

Dr. Sears Family Essentials is a privately-held, functional food and beverage company rooted in the collective expertise of the Sears Family of Pediatricians, which features more than a century of combined medical knowledge. The company offers a doctor-formulated, kid-approved line of 100 percent all-natural snacks, beverages and supplements that provide essential daily nutrients, such as Omega-3 DHA, to help children grow healthy and strong. Dr. Sears Family Essentials products are reflective of Dr. Bill Sears’ lifelong dedication to children’s health and wellness and the company’s commitment to helping combat childhood obesity and Nutritional Deficit Disorder. Dr. Sears Family Essentials products are available nationwide at The Vitamin Shoppe, Whole Foods, independent natural health retailers and major regional grocery retailers including H-E-B, Meijer and Fred Meyer across the U.S., and online at www.askdrsears.com and www.drsearsfamilyessentials.com.

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SOURCE Dr. Sears Family Essentials


Source: newswire



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