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Transitions Optical Declares First Day of Summer the ‘First Official Day to Live Life Less Squinty’

June 29, 2011

PINELLAS PARK, Fla., June 29, 2011 /PRNewswire/ — Transitions Optical celebrated the first day of summer by declaring June 21st the “First Official Day to Live Life Less Squinty,” challenging consumers to pledge to wear eyewear that will help improve the quality of vision by protecting the eyes from bright light and glare and reducing the need to squint, and also by scheduling regular, comprehensive eye exams with the eye doctor.

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The summer season means spending more time outdoors enjoying the bright sunlight – which can have both uncomfortable short-term and more serious long-term implications on your vision. In fact, more than eight out of 10 people agree that glare and bright light negatively affect their eyesight, causing squinting, eye strain, eye fatigue, headaches, and premature wrinkling around the eyes.

While squinting is the body’s natural reaction to bright light and glare, squinting while outdoors can also be a sign that the eyes are being exposed to invisible UV rays. However, many people do not realize that exposure to UV rays can do just as much damage to the eyes as it does to the skin.

According to a recent survey, the majority of people (91%) are aware that skin cancer is a harmful effect of UV exposure; however, only 63% realize that eye damage can also result from exposure to UV rays. What’s more, less than half (40%) reported wearing UV-blocking eyewear while outdoors.

“Squinting while outdoors is the body’s way of protecting the eyes from bright light, glare and in many cases invisible UV rays – which have been linked to the development of cataracts and pterygium, as well as irreversible vision loss caused by macular degeneration,” said Dr. Larry Lampert, developmental/behavioral optometrist. “UV radiation is present in all outdoor light conditions and even if you’re not squinting, you are at risk. And the risk of UV damage is far greater among a number of ethnic groups, including African Americans, Hispanics and Asian Americans, as well as children, whose eyes are less able to filter UV are often left unprotected in the sun.”

To minimize glare and prevent the need to squint, Dr. Lampert recommends adaptive eyewear, such as Transitions® lenses, that automatically adjust to changing light conditions to keep the eyes comfortable and reduce eye fatigue which often results from squinting. Transitions lenses also block 100 percent of UVA/UVB rays to protect the eyes while outdoors and to ensure the health of the eyes for the long-term.

“Because eye damage is cumulative,” continued Dr. Lampert, “It is never too early or too late to start getting regular, comprehensive eye exams.”

“As part of our continued efforts to raise awareness about the importance of proper eyecare and eyewear, Transitions Optical’s goal is to help consumers realize the short-term and long-term effects of squinting and leaving the eyes unprotected while outdoors,” said Dan McLean, marketing manager, communications, Transitions Optical. “While this seems particularly relevant on the first day of summer, we also want to remind people that UV rays are present year-round, whether it is sunny or cloudy, and that wearing UV-blocking eyewear is a critical step in maintaining overall healthy, quality vision.”

As part of living life less squinty, Transitions is also giving consumers the chance to show their best “squinty” face and have the opportunity to be featured on one of five billboards across the country, including in Times Square in New York City. To learn more about how you can see your best and avoid the effects of glare and squinting and to submit your best squinty photo, visit LifeLessSquinty.com.

About Transitions Optical, Inc.

Transitions Optical is a joint venture of PPG Industries, Inc. and Essilor International. The first to successfully commercialize a plastic photochromic lens in 1990, today the company is a leading provider of photochromics to optical manufacturers worldwide. Transitions Optical offers the most advanced photochromic technology in the widest selection of lens designs, materials and brand names.

Transitions® lenses are the ideal everyday choice for healthy sight. They are clear indoors and at night. Outdoors, they automatically darken as light conditions change. Transitions lenses provide visual comfort, and enhance visual quality by reducing glare and enhancing contrast, helping you to see better today. Transitions lenses block 100 percent of harmful UVA and UVB rays – helping to protect the health and wellness of your eyes – so you can see better tomorrow as well.

For more information about the company and Transitions lenses, visit Transitions.com or contact Transitions Optical Customer Service at (800) 848-1506 (United States) or (877) 254-2590 (Canada).

SOURCE Transitions Optical, Inc.


Source: newswire



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