July 12, 2011

Moszkito® Expands Its ARCHY® Footbed Collection to Include Orthotics for High Heels, Boots and Loafers, Now Available at Shoebuy.com

SCOTTSDALE, Ariz., July 12, 2011 /PRNewswire/ -- Moszkito®, the name in "healthy flip-flops," is offering their collection of over-the-counter insoles to now include the ARCHY® ORTHOTICS for women & men at Shoebuy.com. The ARCHY® ORTHOTIC will fit into High Heels (with heel counter), boots and loafers. In black and tan Prima Leather, they are lightweight, supportive, and "Ridiculously Comfortable"!

Moszkito was launched in 2001, offering affordable, prefabricated insoles to compete in the expensive custom orthotic market. Available in 73 sizes, Moszkito's unique fit system allows approximately 80% of the over-the-counter customers to get a custom fit. Addressing shoe size, heel width, and arch height, the easy-to-fit footbeds come in both a FLEX and RIGID model. At $55.00, they offer a great alternative to expensive custom orthotics.

With the addition of the ARCHY® ORTHOTICS, Moszkito now offers a prefabricated insole for all types of footwear. All Moszkito insoles are designed to improve the alignment of the feet and legs, thus relieving symptoms of abnormal foot function, such as foot, leg, back or neck pain. "As the Comfort Footwear market expands, the demand for arch and foot support is becoming commonplace," states founder Laurin Fox. "Today's consumer is more educated in foot care, and realizes that taking care of one's feet will be a lifetime reward."

Based in Scottsdale, AZ, Moszkito has established a name in the footwear industry with their "healthy flip-flops." Many of Moszkito customers recognized the need for a flip-flop with arch support that also offered great designs and fun colors, features that the baby boomer generation were demanding. Using the best-selling footshape from the Moszkito insoles, the first ARCHY Sandal was designed, in full grain leather, with a 16mm arch for support, and a heel cup and toe bar to limit motion and help prevent heel pain. "Our customers could immediately feel the difference," said Fox.

By marketing the footbeds and sandals through comfort footwear stores, chiropractors and podiatrists, Moszkito quickly caught on as a "healthy" alternative in the flip-flop/sandal market and preform footbeds. There are now 10 core women's and men's sandal styles available, all with at least 16mm of arch support, in fun colorful leathers and designs. The RIGID, FLEX and SEMI-RIGID and now ARCHY® footbeds offer people that famous Moszkito arch support for their closed footwear.

The new addition of the ARCHY® ORTHOTIC at $58.00 MSRP rounds out the footbed offering by addressing the fashion footwear market. Boots and loafers continue to dominate the globe, and women's high heels are still a staple in every fashionista's closet. Now die-hard Moszkito lovers can enjoy the famous Moszkito arch support year-round in all types of footwear.

Moszkito products can be found at better comfort footwear stores, Chiropractors, Podiatrists or online at http://www.moszkito.com.

Laurin Fox
[email protected]

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SOURCE Moszkito