July 12, 2011

SpaCapsule Now Used in Neuroxcel’s C.A.S.T. Program to Aid in Spinal Cord Injury and Stroke Rehabilitation

MIAMI, July 12, 2011 /PRNewswire/ -- Simulated Environment Concepts (Pink Sheets: SMEV), the manufacturer and developer of medical, aesthetic, weight loss, wellness, and slimming equipment, announced today that its flagship product, the SpaCapsule, has been incorporated into Neuroxcel's Comprehensive Activity-Based Strength Training program (C.A. S.T.) to assist with the rehabilitation of patients who have experienced Spinal Cord Injury (SCI), Strokes or other neurological disorders.

Dr. Ella Frenkel, President, CEO and Co-Founder of Simulated Environment Concepts (SE Concepts) stated, "This is just another testament to the dynamic properties of the SpaCapsule and the spectacular growth potential of our company. For our technology to prove invaluable in such a tedious and sensitive therapy, speaks volume to the dedication our team has committed to the development of this product; ultimately for the overall health and well being of others."

SE Concepts covered the particulars of this announcement yesterday in the late afternoon on its corporate blog (www.spacapsule.wordpress.com). This announcement furthers management's contention [in prior release] that they had seen a trending surge in the medical use of the SpaCapsule globally as more physicians and health professionals seem interested in incorporating the equipment into rehabilitation and other physical therapy practices. Neuroxcel, a unique state-of-the-art strength training facility offering various levels of specialized neuro-recovery therapy to patients suffering from various forms of spinal cord injury, utilizes robotic gait strengthening, repetitive treadmill stepping, weight bearing, and among other things, the SpaCapsule - as part of the C.A.S.T. program.

Dr. Ilya Spivak, Marketing Director and Co-Founder of SE Concepts stated, "The continued embrace from the medical community further substantiates that a portion of our ultimate value will likely come from our being partially identified as a healthcare stock. These types of companies are generally considered recession proof. Which if we fell into this category, it could partly be the reason we've been in continued operation for over 10 years. However, regardless of sector, there is no doubt in my mind that wherever in the world there is a person who has pain, wishes to lose weight or simply wants to relax, the SpaCapsule will soon be available at a location near them."

The Medical Appliances & Equipment Industry (a segment of the healthcare industry), under which SE Concepts could be categorized, currently has a market cap of over $900 billion. Yet, with all of the vertical markets the SpaCapsule enjoys (Physical Therapy, Weight Loss, Fitness, Massage Therapy Franchises, Corporate Relaxation, etc.), the potential of its sector classification would seem to be but a small part of SE Concepts' bigger story.

About Simulated Environment Concepts, Inc.

Simulated Environment Concepts, Inc. (SE Concepts) (SYMBOL: SMEV) is an industry leading manufacturer and developer of cutting edge medical, health and wellness equipment promoting relaxation, physical rehabilitation, weight loss, slimming and cellulite reduction.

SE Concepts was established in 2000 by doctors dedicated to advancements in medical technology and aesthetics. Its flagship product, SpaCapsule®, which is currently distributed in over 37 countries, is a robotic massage therapy system used for medical rehabilitation, relaxation, weight loss, slimming, cellulite management and general wellness.

Safe Harbor

Statements in this news release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new or existing products, capital resources and future financial results are forward-looking. Forward-looking statements involve risks and uncertainties which may cause the Company's actual results in future periods to differ materially from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of the Company's customers, competition and other factors discussed from time to time in the Company's filings with the Securities and Exchange Commission.

SpaCapsule is a registered trademark of Simulated Environment Concepts, Inc.

For more information on SE Concepts, SpaCapsule®, PTjetCapsule(TM) and Celude Laboratories(TM) products you can visit the company's product website at www.spacapsule.com, the corporate website at www.seccorporation.com, the corporate blog at http://www.spacapsule.wordpress.com, facebook at http://www.facebook.com/SpaCapsule or request more information via email at [email protected], or call at (888) 757-0797 or (305) 651-9200.

Allen Licht
Simulated Environment Concepts
Investor Relations Department
(888) 757-0797

SOURCE Simulated Environment Concepts, Inc.